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Turn UGC into your acquisition channel more profitable

Get videos from real creators for paid, social media or web campaigns. Use them on your channels or let creators publish them on their own social media.

  • 100% Free · Paid per video
✓ Video approved

hover over them, they say hi ↑

More than 500 brands trust HICARI

  • Continental
  • Orange
  • Iberdrola
  • Evax
  • El Rey León, el musical
  • Flexicar
  • G-SHOCK
  • VTech
  • Maxibon
  • Impress
  • Petroprix
  • OCU
  • TotalEnergies
  • Nivea
  • MasterD

Start here

  • Free registration

    UGC Platform

    Sign up for free and get UGC videos. Access thousands of UGC creators.

    Get started
  • Visibility

    UGC Campaigns

    Launch your brief and publish on social media with UGC creators. Get a boost with Paid!

    Discover
  • Tailor-made

    UGC Agency

    We handle everything: strategy, creators, scripts, revisions, full management.

    Learn more
  • White label

    For agencies

    Scale content creation for your clients with our platform or management service.

    View solution

HICARI control panel

All your UGC, in a single panel

No more hunting for creators across languages, spreadsheets, messy Drive folders and endless email threads. Run your requests and campaigns from one place.

  1. Real-time status

    Full visibility over the production flow. From picking the creator to the approved final video.

  2. Support and guidance

    We stay with you and check quality at every stage of the video production.

  3. Centralized chat

    Talk to creators directly and handle rights automatically, all in one panel.

Meet HICARI

Why HICARI

Managing creator by creator can be a nightmare: endless emails, contracts, rights, negotiations, fees, getting the right creator... We knew there had to be a better way to scale UGC content creation.

That’s why we built HICARI: the transparent, secure ecosystem we ourselves needed as marketing professionals.

  • We know marketing

    We’re not just software. We provide strategic support so your UGC videos or UGC campaigns truly convert.

  • Hundreds of ready creators

    Direct access to an active pool of creators. Use our advanced filter to find creators that match your needs.

  • Legal peace of mind

    Automated assignment of usage rights and centralized invoicing in one place.

  • Human support

    People, not bots

    The HICARI team
    Built with ❤️ in Spain

+500 Brands trust HICARI

Real examples of videos created in HICARI for Ads and social media.

Explore creators
  • shot in 1 take

    NoeliaMaxibon

  • my first ad

    SerafínTotalEnergies

  • with my grandma

    EstherFlexicar

  • 3 days of shooting!

    MasterD

  • happy tears

    The Lion King

  • in my kitchen

    OCU

  • Yoigo

  • Los Pilares de la Tierra

  • JulioPasquier

  • VíctorG-SHOCK

Cases of success

Real results from brands that create their content with HICARI.

Maxibon

+100% Average views per video

  • Trends Trend proposals
  • 1.5x Average engagement rate per content piece

A content strategy built on real creators, trends, and consistent production for TikTok, Instagram, and Facebook.

Maxibon needed to maintain a consistent presence on social media with fresh, dynamic content tailored to the language of each platform. The challenge wasn’t just producing more content, but creating pieces that truly connected with the audience and also worked in paid campaigns.

See the case for Maxibon

MasterD Davante

62% Lower CPA vs. previous creatives

  • UGC Ads Ongoing production of video assets for Ads
  • 5.1x Average ROAS in Social Ads campaigns

A performance-focused content strategy, with ongoing UGC production optimized for acquisition campaigns.

MasterD needed to scale its acquisition in Social Ads without relying on static creatives that quickly lost performance. Since HICARI, we implemented a weekly UGC video production system designed to consistently test hooks, formats, and messages—allowing campaigns to be optimized in real time and improving investment efficiency.

TotalEnergies

48h Time to have the first UGC videos ready for Paid

  • ↑ ROAS Increase in ad return with UGC creatives explaining the offer

Agile UGC content production for flash campaigns, activated in record time on TikTok Ads.

TotalEnergies needed to launch a one-off campaign within a very limited timeframe, with content tailored to TikTok’s language. From HICARI, we produced more than 10 pieces in under 48 hours, ready to be activated as dark ads—allowing the brand to respond quickly and maximize impact during the promotion window.

See the case for TotalEnergies

The Lion King and Cinderella Musicals

Stage Entertainment

+12M Total views on UGC content from the musicals

  • Engagement Improved engagement and FOMO generation on social media

Emotional, native UGC content for social media to generate FOMO, combined with paid campaigns to maximize reach and conversions.

Stage Entertainment wanted to connect with new audiences for its musicals through content that felt closer and more authentic. From HICARI, we developed UGC pieces for shows such as The Lion King and Cinderella, combining organic content with creatives for paid campaigns—improving both engagement and campaign performance.

See the case for The Lion King and Cinderella Musicals

Flexicar

2.3x Increase in reach and brand visibility on social media

  • SEO Improved SEO reputation and recommendations in LLMs thanks to video content

A UGC content strategy focused on social media and positioning in search engines and artificial intelligence.

Flexicar needed to increase its digital visibility not only on social media, but also in new search environments such as LLMs. From HICARI, we generated consistent UGC content, optimized both for engagement on social platforms and for improving its presence in search results and outcomes generated by artificial intelligence.

UGC for brands

What is HICARI, in a nutshell?

HICARI connects brands with content creators. You post what you need, choose a creator, receive the video and use it wherever you want. If you’d rather not manage it, our team does it for you.

HICARI is a UGC platform for companies looking to create custom videos with real people. Real videos that connect, that sell. Because not every company has the time or high budgets to create content.

Is this for my company?.

  • Do you want to make custom videos for your social media?
  • Do you need custom videos for your paid campaigns and ads on social media?
  • Do you want videos for your website or service/product landing pages?
  • Do you lack time, a lot of money, or know-how?
  • Do you not want to make things complicated and prefer to pay only for the content you need?
  • Would you like to improve your brand’s or campaigns’ visibility?

Start selling now with videos that make an impact and communicate. Stop making expensive videos and paying thousands of euros to produce a video when, for muuuuch less than you think, you’ll get videos. And best of all: the more videos you have, the cheaper they are.

Not sure where to start?

 

If you don’t know how to get the most out of UGC—if this is about posting on the content creators’ profiles, receiving videos… get in touch with us and let’s talk. We’ll explain the platform, advise you, and even provide you with a one-week content plan, with a completely free prior analysis.

What does each video include?
  • Production and filming by a selected/validated creator.
  • Basic editing, professional editing, or raw video (depending on the brief specifications).
  • Approximately 15-second video. It can be extended up to 30 or 60 seconds.
  • Usage rights for organic and commercial content*
  • One free round of changes.
Do I need a product or services to make videos?

You decide! HICARI adapts to your business and needs.

With HICARI, you can manage the product shipment or coordinate for the creator to visit a physical location of your business to film the content.

If you don’t have a physical product or service—or if you prefer a more spontaneous, natural video—the creator can film content without needing to have a physical product or be physically at your business, from their home, the street, or anywhere else. You choose!

Can I choose the creator?

Of course! At HICARI, you have 2 options when it comes to content requests where the brand receives the content:

  1. Select the creator privately you like most based on their profile, portfolio, and previous work. You’ll send a private brief to the creator.
  2. Post a content request and receive applications from creators. You’ll choose the creator that fits you best.
Which countries have UGC creators?

On the HICARI platform, you’ll find thousands of UGC creators across all cities, provinces, and countries worldwide. However, mainly the UGC creators are based in Spain and across all Latin American countries such as Colombia, Mexico, Argentina, Chile, Peru, but also other countries like the United States, Portugal, or Italy, among others.

What if I don’t like the video?

You get one free round of changes if the content doesn’t match the brief. If the video clearly doesn’t comply with what was agreed, HICARI will review the case and deliver a new video at no additional cost.

What usage rights do I have?

All creators assign the usage and image rights of their content: you can use it with no time limit on your organic channels and for 1 year in paid campaigns, extendable.

Can I use the videos for paid campaigns?

Absolutely! For the paid channels you consider suitable as part of your brand strategy and of UGC Ads, such as TikTok Ads, Meta Ads Display on Google, among other options.

It’s one of the most common uses by brands and companies that buy custom videos on the HICARI platform. Plus, you don’t have to worry about anything—everything is signed in the contract that creators accept.

How do UGC campaigns work?

UGC campaigns are the best way to improve the visibility and performance of your brand, product, or campaigns. These are campaigns where multiple creators will publish videos they make on their own profiles, allowing the brand to add Paid to amplify the content and target it. 

On HICARI, you can do it through the platform in under 5 minutes, or we can manage it for you as needed.

And how much does this cost?
  • UGC content for your brand: You choose whether you want 1 single video, or a one-off content pack. The larger the pack, the greater the savings per video, and you can get free videos. From €70, you can have 1 custom-edited video with commercial usage rights. If you top up with packs higher than that, the cost per video will be even lower as you receive extra free balance. Register to see all plans and prices.

Start today with your first UGC video

Sign up for free, with no monthly fees and no lock-in.

  • HICARI team

Behind every video there are people. Write to us and someone from the team will answer, not a bot.

Write to us at hola@hicari.io
The HICARI team · We reply within 24 h
30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off