Marcas que confían en HICARI: Maxibon, VTech, El Rey León

Run UGC Ads. Sell more and better

Native creatives for Meta and TikTok designed to stop the scroll. Delegate content production and power your campaigns with videos that truly convert.

100% Free · Pay per video

CUSTOMERS
Orange Continental El Rey León el musical UGC Maxibon Flexicar Orange Continental Stage Maxibon Flexicar
OCU G-SCHOCK Impress TotalEnergies IDEALO OCU Impress TotalEnergiesa IDEALO
Performance Creative

Create videos that convert. Run UGC ads.

The Meta and TikTok algorithm rewards organic content. Feed your campaigns with native creatives designed specifically to capture attention in the first 3 seconds and boost your CTR.

  • Videos from 70€

    Drastically reduce your production costs. Get high-performing creatives optimized to lower your CPA and improve the profitability of your ads.

  • Centralize your campaigns

    Manage dozens of creatives and profiles from a single place. Choose the ideal creators, send the briefs, and receive videos ready to launch on Meta or TikTok Ads.

  • Save costs and time

    Forget the paperwork. We handle contracts, image rights assignments, and payments so you can focus solely on scaling your advertising campaigns.

+500 Brands trust HICARI

El Rey León el Musical customer HICARI UGC Maxibon customer HICARI UGC
1.323
Paid Media campaigns
scaled with HICARI

The only ad format capable of crushing your CPA

Your customers no longer want to see studio ads. They want to see real people using real products. That’s how UGC multiplies your ROAS.

Stop the Scroll in 3 seconds

Apply visual and audio hooks created by digital natives. Request multiple hooks or CTAs to run A/B tests and the formats and specifications you need for your campaigns.

Beat Ad Fatigue

Don’t let your creatives die. With HICARI, you can test dozens of variations (A/B testing of creators and scripts) to refresh your ads before conversions start dropping.

Trust = Higher ROAS

The content feels like a friend’s recommendation, not an aggressive brand sales pitch. This lowers the user’s trust barrier, driving clicks and reducing your costs.

  • Aaron, UGC Creator in Madrid

    Aaron

    30 years old, Madrid

  • Amaya, UGC Creator in Seville

    Amaya

    21 years old, Seville

  • Paula, UGC Creator in Madrid

    Paula

    23 years old, Madrid

  • Mireia, UGC Creator in Barcelona

    Mireia

    29 years old, Barcelona

  • Nacho, UGC Creator in Madrid

    Nacho

    29 years old, Madrid

  • Clara, UGC Creator in Zaragoza

    Clara

    35 years old, Zaragoza

  • Daniel, UGC Creator in Madrid

    Daniel

    38 years old, Madrid

  • Anna, UGC Creator in Seville

    Anna

    30 years old, Seville

  • Alba, UGC Creator in Barcelona

    Alba

    23 years old, Barcelona

  • Alex, UGC Creator in Madrid

    Alex

    42 years old, Madrid

  • Ana, UGC Creator in Ferrol

    Ana

    28 years old, Ferrol

  • Esther, UGC Creator in Ciudad Real

    Esther

    28 years old, Ciudad Real

HICARI control panel

All your UGC, in a single panel

No more hunting for creators across languages, spreadsheets, messy Drive folders and endless email threads. Run your requests and campaigns from one place.

3 active requests · 2 unread messages
HICARI dashboard for managing UGC creators and campaigns See the platform from the inside · Under 1 min
Centralized chat with UGC creators in HICARI
Chat
Managing a UGC content request in HICARI
Request management
Centralized chat with UGC creators in HICARI
Chat
Managing a UGC content request in HICARI
Request management
  • Real-time status

    Full visibility over the production flow. From picking the creator to the approved final video.

  • Support and guidance

    We stay with you and check quality at every stage of the video production.

  • Centralized chat

    Talk to creators directly and handle rights automatically, all in one panel.

FAQ about UGC Ads

What are UGC Ads?

UGC Ads is what’s known as running paid media campaigns on TikTok, Meta, and Google Adwords using videos made by content creators, meaning UGC ads.

These videos are made by real people explaining the offer, speaking to the camera, and with editing and communication know-how. Videos that connect much better than a simple image with the offer. They perform better in terms of reach, engagement, and conversions. In other words, they sell much more—and better.

It depends on the advertising platforms you use for your campaigns. At HICARI, you can request videos for TikTok Ads, Facebook Ads, Instagram Ads, and even horizontal videos for YouTube or Google Adwords with display or remarketing.

Brands follow two complementary strategies:

  1. Requesting and downloading content to use in their campaigns. Just like you record a spot and use it for your ads, but recorded in a more natural way.
  2. Posting the video on the creators’ profiles and promoting it. This can be collaborative videos or not, depending on visibility or whether the brand wants that video on its profile.  In this case, the campaign is much more natural because it’s promoted from a “real person” account, not from an influencer or a brand.
  1. Write a great brief. Detail your offer as much as possible and set the tone, explaining who your audience is.
  2. Provide a UGC script or very specific guidelines if needed.
  3. Ask for a hook from the UGC creator, meaning a hook in the first 3 seconds of the video to grab attention.
  4. Choose the creator who best matches your target audience. In other words, if your buyer is Gen Z, the creator should also be that profile so they can communicate in the same language. 

Yes. You’ll receive applications, and you can review portfolios before selecting who will create your content. If you prefer, you can do the briefing privately and invite the creator you want to make the content. Then you’ll get a FREE content review.

No. At HICARI, we work with real content creators, with their accents, strengths, weaknesses, and the way they communicate, express themselves, and edit. We work with what they convey and what builds trust.

The price varies depending on the number of videos you book. But you can find prices starting from 70€ per video. Remember that at HICARI there are no subscriptions or long-term commitments. Register on the platform to see the prices.

99%, yes. Especially if you’re coming from running ads with promotional images or with videos featuring content from stock image libraries. UGC Ads work. They connect and deliver the message much better, so the conversion rate is much higher.

More and more brands use this format, which allows you to promote a UGC video directly from the creator’s profile, making the ad feel more natural (since it isn’t posted from the brand’s account).

At HICARI, hundreds of brands use this format with different options, and you can manage it directly through the platform; publish on the creator’s social networks:

  • Collaborative Instagram: create a collaborative reel and promote it. It’s important to know that 
  • Organic Instagram: promote the creator’s reel directly.
  • TikTok Spark: promote the TikTok uploaded on the creator’s account.

If you have questions or need help with management, we’ll help you. Get in touch!