Videos from 70€
Drastically reduce your production costs. Get high-performing creatives optimized to lower your CPA and improve the profitability of your ads.
Run UGC Ads. Sell more and better
Native creatives for Meta and TikTok designed to stop the scroll. Delegate content production and power your campaigns with videos that truly convert.
- Free sign-up · No subscription · From €70/video
- Your first test: order 3 different hooks for the same product
A/B test
- Hook A Direct question
- Hook B Real problem
- Hook C Before / after
3 hooks, 1 winner
More than 500 brands trust HICARI
Performance creative
Create videos that convert. Run UGC ads.
Meta and TikTok reward ads that look like native content. Feed your campaigns with native creatives designed specifically to capture attention in the first 3 seconds and boost your CTR.
Centralize your campaigns
Manage dozens of creatives and profiles from a single place. Choose the ideal creators, send the briefs, and receive videos ready to launch on Meta or TikTok Ads.
Paid usage rights included
1 year of use in paid campaigns, extendable, and no limit on your organic channels. No negotiating with each creator: we handle the contracts, image rights and payments.
Ads that don’t look like ads. That’s why they lower your CPA.
1.323 Paid Media campaigns scaled with HICARI
Your customers no longer want to see studio ads. They want to see real people using real products. That’s how UGC multiplies your ROAS.
Stop the scroll in 3 seconds
Apply visual and audio hooks created by digital natives. Request multiple hooks or CTAs to run A/B tests and the formats and specifications you need for your campaigns.
Beat ad fatigue
Don’t let your creatives die. With HICARI, you can test dozens of variations (A/B testing of creators and scripts) to refresh your ads before conversions start dropping.
Trust = higher ROAS
The content feels like a friend’s recommendation, not an aggressive brand sales pitch. This lowers the user’s trust barrier, driving clicks and reducing your costs.
Results with UGC Ads
Two ad campaigns made with HICARI creators.
MasterD Davante
62% Lower CPA compared to previous creatives
- 5.1x Average ROAS in Social Ads campaigns
Performance-focused content strategy with ongoing UGC production optimized for lead-generation campaigns.
TotalEnergies
48h Time to get the first UGC videos ready for paid campaigns
More than 10 pieces in under 48 h, ready for TikTok Ads.
Real UGC ads on Meta and TikTok
From brief to ad
How we prepare your UGC ads
Brief and goal
Tell us about the product, the offer and who it is for. Say which platforms and formats you need.
Creators and hooks
Choose creators who look like your customer and ask for several hooks or CTAs per video.
Review and approval
Review every video in the dashboard. You get one free round of changes.
Ready to launch
Download the videos in the formats you asked for or promote them from the creator’s profile.
Frequently asked questions about UGC Ads
What are UGC Ads?
UGC Ads is what’s known as running paid media campaigns on TikTok, Meta, and Google Ads using videos made by content creators, meaning UGC ads.
These videos are made by real people explaining the offer, speaking to the camera, and with editing and communication know-how. Videos that connect much better than a simple image with the offer. They perform better in terms of reach, engagement, and conversions. In other words, they sell much more—and better.
What type of content works best for UGC Ads?
It depends on the advertising platforms you use for your campaigns. At HICARI, you can request videos for TikTok Ads, Facebook Ads, Instagram Ads, and even horizontal videos for YouTube or Google Ads with display or remarketing.
Brands follow two complementary strategies:
- Requesting and downloading content to use in their campaigns. Just like you record a spot and use it for your ads, but recorded in a more natural way.
- Posting the video on the creators’ profiles and promoting it. This can be collaborative videos or not, depending on visibility or whether the brand wants that video on its profile. In this case, the campaign is much more natural because it’s promoted from a “real person” account, not from an influencer or a brand.
How do I make a great UGC ad?
- Write a great brief. Detail your offer as much as possible and set the tone, explaining who your audience is.
- Provide a UGC script or very specific guidelines if needed.
- Ask the creator for a hook, meaning a hook in the first 3 seconds of the video to grab attention.
- Choose the creator who best matches your target audience. In other words, if your buyer is Gen Z, the creator should also be that profile so they can communicate in the same language.
Can I choose the creator?
Yes. You’ll receive applications, and you can review portfolios before selecting who will create your content. If you prefer, you can do the briefing privately and invite the creator you want to make the content. Then you get one free round of changes.
Can I do UGC Ads with AI?
No. At HICARI, we work with real content creators, with their accents, strengths, weaknesses, and the way they communicate, express themselves, and edit. We work with what they convey and what builds trust.
How much does it cost to create UGC Ads content?
The price varies with the number of videos: from €70 per video, with no subscription or lock-in. Register on the platform to see the prices.
Will I sell more with UGC Ads?
In most accounts, yes, especially if you are coming from ads with static images or stock video. MasterD cut its CPA by 62% compared with its previous creatives, with an average ROAS of 5.1x. The key is to test several hooks and creators per product and scale the winner.
Can I promote the video from the creator’s profile?
Yes. More and more brands promote the video from the creator’s account instead of their own, because the ad feels more natural. You can manage it directly from the platform: publish on the creator’s social networks.
- Collaborative Instagram: the creator posts a collaborative reel with your brand and you promote it.
- Organic Instagram: you promote the reel posted by the creator directly.
- TikTok Spark Ads: you promote the TikTok posted on the creator’s account.
If you need help with the management, write to us at hola@hicari.io.
Fuel your campaigns with UGC videos
Your first test
Order 3 different hooks for the same product and let your campaigns pick the winner.
From €70/video, no subscription and with usage rights for paid.