Cookie settings

Choose which cookies you accept. You can change it at any time from «Cookie settings» at the bottom of every page. Cookie policy

Cookie categories

They keep your cookie choice and what you close on the site, such as the discount bar. Always on.

Google Analytics 4 measures page views and form submissions to improve the site (_ga and _ga_* cookies, 13 months).

We remember which campaign or ad brought you here (UTM parameters and click ids) to attribute your sign-up, and Google may use it to measure its ads.

Create UGC videos for your brand on your website, social media, ads and TikTok

Get authentic content that converts for social media and ads. Discover UGC creators and post briefs in the platform.

  • Free sign-up · No subscription · From €70/video
✓ Video approved

hover over them, they say hi ↑

More than 500 brands trust HICARI

  • Continental
  • Orange
  • Iberdrola
  • Evax
  • El Rey León, el musical
  • Flexicar
  • G-SHOCK
  • VTech
  • Maxibon
  • Impress
  • Petroprix
  • OCU
  • TotalEnergies
  • Nivea
  • MasterD

Choose how you want to create your UGC

Do it yourself on the platform or leave it in our hands.

  • You manage it

    UGC Platform

    Filter creators, send the brief, approve the videos and download them. No subscription: you only pay per video.

    See how it works
  • HICARI manages it

    UGC Agency

    Strategy, casting, production and optimisation for Ads. Our team takes care of everything.

    Talk to the team

How the UGC platform works, all in one panel

Free platform
Pay only for the content you need. Starting with just 1 video, with no hidden fees or subscriptions.

  1. Find creators in 1 click

    Advanced filters: age, gender, city... and give them instructions to record the content.

  2. Receive the video for your own use

    Request custom original content for your social media, website, or paid campaigns. Choose a creator, send them a request, receive the video, and download it for your own use.

  3. Or publish on the creator’s social channels

    Launch UGC campaigns where you can publish on creators’ profiles, adding paid media to amplify and target your content.

Real-time status of every video, support during production and chat with the creator, all in one panel.

no spreadsheets, promise

UGC videos made by real creators

Every video has a person behind it. Here are a few.

Real-world examples of videos created in HICARI for Ads and social.

Explore UGC creators
  • shot in 1 take

    ClaudiaMaxibon

  • my first ad

    SerafínTotalEnergies

  • with my grandma

    DanielFlexicar

  • 3 days of shooting!

    MasterD

  • happy tears

    JudithThe Lion King

  • in my kitchen

    EstherOCU

  • NachoImpress

  • Saraidealo

  • NataliaMaxibon

  • Yoigo

  • AnnaTotalEnergies

Success stories

Real results from brands that create their content with HICARI.

MasterD Davante

62% Lower CPA compared to previous creatives

  • UGC Ads Ongoing production of video assets for ads
  • 5.1x Average ROAS in Social Ads campaigns

Performance-focused content strategy with ongoing UGC production optimized for lead-generation campaigns.

TotalEnergies

48h Time to get the first UGC videos ready for paid campaigns

  • ↑ ROAS Increased ad return with UGC creatives explaining the offer

Agile UGC content production for flash campaigns, launched in record time on TikTok Ads.

See the case for TotalEnergies

The Lion King and Cinderella Musicals

Stage Entertainment

+12M Accumulated views across UGC content for the musicals

  • Engagement Improved engagement and FOMO generation on social media

Emotional, native UGC content for social media to generate FOMO, combined with paid campaigns to maximize reach and conversion.

See the case for The Lion King and Cinderella Musicals

See all cases

Why HICARI

The platform

  • Manage everything

    Quickly find creators who match your brand, chat with them, avoid contracts and negotiations, and centralize all billing in one place built to scale.

    • Forget contracts
    • Fast search
    • Unified billing
  • Usage rights included

    No time limit on your organic channels and 1 year in paid campaigns, extendable. See terms.

  • No subscription

    No fixed fees to launch campaigns. Pay only and exclusively for the content you receive and approve.

    Monthly fee €0

  • Free platform

    Access the platform now to explore all available creators and options, with no entry barriers and no credit card required.

And on top of that, us

A team that manages it with you

The platform gives you control. Whenever you need it, our team takes care of strategy, creator casting, reviewing every video and optimising it for Ads.

  • Strategy
  • Scripts
  • Casting
  • Review of every video
  • Optimisation for Ads
Talk to the team

no algorithm does this

UGC by industry

Looking by sector? UGC videos by industry

Creators who have already filmed for brands in your sector and know how to talk to your customers.

See all industries

What is a UGC video?

It is a video recorded by a real person, with their phone and their own way of speaking, that shows or recommends a product. It looks like what people see on social media, which is why it builds more trust than a studio ad. At HICARI it is recorded by creators selected from your brief, and you use it on social media, on your website or in ads.

What kind of content can I order on HICARI?

UGC videos for social media, websites and ads: reviews, unboxings, tutorials, testimonials, trends and more.

How much does it cost?

The platform is free: no fees and no lock-in. You only pay for the videos you order, from €70 per video, and packs come with extra balance.

Do I get the rights to the content?

Yes. Creators assign the usage rights of every video: you can use it on your organic channels with no time limit and in paid campaigns for 1 year, and extend that period if you need to.

How long does it take to get the videos?

You choose the delivery date when you create the brief: at least 7 days for a private brief, and whatever you need for a public one. If time is tight, our team can have the first videos ready in 48 hours, as in the TotalEnergies campaign.

How are creators chosen?

You decide: post an open brief and choose among the creators who apply, or invite the creator you like best directly with a private brief.

Can I publish on the creators’ profiles?

Yes. With UGC campaigns, creators publish the video on their own profiles and you can boost it with Paid.

Scale your content at your own pace

Sign up for free, with no monthly fees and no lock-in.

  • HICARI team

Behind every video there are people. Write to us and someone from the team will answer, not a bot.

Write to us at hola@hicari.io
The HICARI team · We reply within 24 h
30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off