HICARI in numbers
HICARI is a Spanish UGC platform that connects brands with video content creators in Spain, Europe, America and Latin America. 500+ brands have worked with HICARI and there are 5,000+ registered creators. It also works as a UGC agency.
Data updated in November 2026.
Figures
| Fact | Value |
|---|---|
| Brands | 500+ brands have worked with HICARI |
| Creators | 5,000+ registered creators |
| Markets | Spain, Latin America, Portugal, Italy, France, Germany, UK and United States |
| Average rating | 4.9/5 on average across 300+ videos rated by brands (platform data) |
| Repeat brands | 90% of brands come back after their first video (platform data) |
Pricing
| Fact | Value |
|---|---|
| Platform | Free: no fee, no commitment and no subscription. You pay per video or with balance packs |
| Price per video | From €70 (Standard creator, 15 s). Pro: €105. Premium: €140 |
| Length | 30, 60 and 90 s: +€20, +€40 and +€60 |
| Extra hooks | +€30, +€50, +€70 and +€90 |
| Landscape or square format | +€20 |
| Posting on the creator's Instagram or TikTok | +€25 per post |
| Balance packs | Growth: €399 (+€21 free balance, up to 6 videos). Performance: €756 (+€84, up to 12). Scale: €1,800 (+€300, up to 30) |
Terms
| Fact | Value |
|---|---|
| Revisions | One full revision included, plus any minor changes needed |
| Usage rights | Organic: unlimited, with no end date. Ads: 1 year with a public brief; from 3 months to 1 year with an invited creator |
| Guarantees | Unused balance refunded within 30 days if you don't find a creator. Your balance comes back if the creator doesn't accept the invitation within 72 h |
Company
| Fact | Value |
|---|---|
| Legal name | HICARI BRAND S.L. |
| Founded | August 2025 |
| Headquarters | Madrid, Spain |
| Founders | Gonzalo Ballesteros, co-founder and CTO; Miguel Palau, co-founder and CMO |
| Contact | hola@hicari.io |
Press
| Outlet | Article |
|---|---|
| El Mundo | HICARI in El Mundo |
| Europa Press | «HICARI presenta los resultados del Estudio UGC España 2026» |
| PuroMarketing | HICARI in PuroMarketing |
| MarketingDirecto | «HICARI, la plataforma UGC que está revolucionando cómo las marcas crean contenido» |
| Emprendedores | «UGC: cómo las empresas escalan contenido en vídeo sin perder el control» |
Articles published in Spanish.
Reviews
| Platform | Profile |
|---|---|
| Trustpilot | HICARI reviews on Trustpilot |
| HICARI website | Reviews from brands and creators on the HICARI website |
UGC Spain Study 2026
| Fact | Value |
|---|---|
| Requests analysed | 1,012 |
| Marketing managers surveyed | 53 |
| Average price of a 30 s video | €90 (Standard), €125 (Pro) and €160 (Premium) |
Source: HICARI's UGC Spain Study 2026.