The platform is free. You only pay per video.
Creating your account, browsing more than 5,000 registered creators and posting briefs costs nothing. Every video has a fixed price from €70, depending on the creator level and the length: no haggling, no fees and no commitment.
- €0 fee
- Fixed price
- No haggling
Your HICARI account
- Create your brand account
- €0
- Browse 5,000+ registered creators, with portfolio and price
- €0
- Post briefs and receive applications
- €0
- Monthly fee and commitment
- €0
- Total until you order a video
- €0
- Your first video, with a 15 s Standard creator
- €70
no small print
Price calculator
Work out what your UGC video costs
Choose the creator level, the length and the extras. The price you see is the price you pay.
6 · How many videos
Included in every video
No surprises when it arrives
Revisions included
One full revision and all the minor changes you need.
Unlimited organic use
Post it on your social media and website as many times as you like, with no end date.
Use in ads
1 year with a public brief. With private creators, from 3 months to 1 year, extendable, as you choose when ordering.
Chat with the creator
You talk directly to the creator about the brief, the product shipping and any questions.
Your balance, protected
If a creator does not accept your invitation within 72 h, the balance goes back to your account.
HICARI support
A real team to help you with your briefs and with any issue.
No haggling
One price per video, the same for every brand
Every creator has their price published on their profile. No quotes, no haggling and no surprises on the invoice.
| — | With HICARI | On your own |
|---|---|---|
| Price | Fixed and visible before you order | A different quote for each creator |
| Usage rights | Included and clear in every video | Negotiated separately, one by one |
| Revisions | One full revision included | Depends on each creator |
| Payments | One balance for all your videos | One invoice and one payment per creator |
| If something goes wrong | Your balance comes back, plus HICARI support | You claim on your own |
Balance packs
Top up more, get extra balance
Pay per video or top up a pack and get bonus balance. No subscription: use it whenever you want.
Pay per video
€70
From €70 per video, depending on creator and length
Calculate my price- Exact balance for 1 video
- Access 5,000+ registered creators
- Organic and paid use
- HICARI support
One-off payment · 30-day refund*
Pack Growth
€399+€21 free
Pay €399 and get €420 of balance
Create an account and choose Growth- Up to 6 videos included
- Access 5,000+ registered creators
- Create briefs with AI
- Organic and paid use
- HICARI support
One-off payment · 30-day refund*
Most popular
Pack Performance
€756+€84 free
Pay €756 and get €840 of balance
Create an account and choose Performance- Up to 12 videos included
- Access 5,000+ registered creators
- Create briefs with AI
- Organic and paid use
- HICARI support
- Personal account manager
One-off payment · 30-day refund*
Pack Scale
€1800+€300 free
Pay €1800 and get €2100 of balance
Create an account and choose Scale- Up to 30 videos included
- Access 5,000+ registered creators
- Create briefs with AI
- Organic and paid use
- HICARI support
- Personal account manager
One-off payment · 30-day refund*
Guarantee 30 days30
30-day money-back guarantee
If within 30 days you do not find a creator who fits what you need, we refund your balance.
* Unused balance only · Conditions apply
More than 30 videos
Custom balance pack
Request my packTell us how many videos you need and we will prepare a quote with a personalised discount.
UGC agency
Would you rather we handled everything?
See the UGC AgencyStrategy, creator casting, scripts and review of every video, run by our team.
Questions about pricing
How much does a UGC video cost on HICARI?
From €70 per video with a Standard creator and 15 seconds. A Pro creator costs €105 and a Premium one €140; a 30, 60 or 90-second video adds €20, €40 or €60. You see the fixed price before you order.
Is the platform free to use?
Yes. Creating your brand account, browsing creators with their portfolio and price and posting briefs to receive applications costs nothing. You only pay when you order a video.
Is there a subscription or commitment?
No. There is no monthly fee and no commitment: you top up just the balance for your videos, or a pack if you want extra balance, and use it whenever you want.
Do I have to negotiate the price with the creator?
No. Every creator has their price published on their profile and it is the same for every brand: no quotes and no haggling.
What does the price of each video include?
One full revision and the minor changes, unlimited organic use and paid use for 1 year with a public brief, or between 3 months and 1 year with private creators, extendable. Also the chat with the creator and HICARI support.
What extras can I add?
Extra hooks (1 to 4, from €30), horizontal or square formats (€20 each) and having the creator post the video on their Instagram or TikTok (€25 per post).
What happens if the creator does not accept my invitation?
If a creator does not accept your invitation within 72 hours, the balance goes back to your account and you can invite another creator.
Is there any advantage to topping up more balance?
Yes. Packs come with bonus balance: €21 with the Growth Pack, €84 with the Performance Pack and €300 with the Scale Pack. And if within 30 days you do not find a creator who fits, we refund the unused balance.
Are there special prices for agencies?
If you’re a marketing, media, or social media agency, we have special prices for you—get in touch!
Create your free account and browse the creators
Watch their videos and see their prices without paying anything. When you find your creator, you order your first video from €70.
In short
- €0 to use the platform and browse creators.
- From €70 per video, with a fixed price.
- Extras at a fixed price: hooks, formats and posting on the creator's social media.
- No fees, no commitment and a 30-day guarantee.