Cookie settings

Choose which cookies you accept. You can change it at any time from «Cookie settings» at the bottom of every page. Cookie policy

Cookie categories

They keep your cookie choice and what you close on the site, such as the discount bar. Always on.

Google Analytics 4 measures page views and form submissions to improve the site (_ga and _ga_* cookies, 13 months).

We remember which campaign or ad brought you here (UTM parameters and click ids) to attribute your sign-up, and Google may use it to measure its ads.

HICARI
Language: English
Create a brand account

UGC video platform

Unboxing videos created by UGC content creators

Sign up – It’s free – to see UGC creators
  • From €70/video
  • Paid usage rights included

you choose who records it

Video approved

  • Continental
  • Orange
  • Iberdrola
  • Evax
  • El Rey León, el musical
  • Flexicar
  • G-SHOCK
  • VTech
  • Maxibon
  • Impress
  • Petroprix
  • OCU
  • TotalEnergies
  • Nivea
  • MasterD

Create unboxing videos — with UGC creators

Unboxings are a format originally associated with YouTube videos, but they have expanded to short videos on Instagram and TikTok, where they continue to perform brilliantly.

Create unboxing videos for your social media or UGC Ads with creators from the HICARI platform.

View all available creators

RECEIVE UNBOXING VIDEOS

  • Showcase a product
  • Reduce returns
  • Complete transparency
  • Build a personal connection

Videos that convert

Unboxing videos — custom-made videos

UGC unboxing videos that create desire and drive sales. At HICARI, we create unboxing videos with real creators so your product can be seen, felt and understood before purchase. First impressions matter… and in video, they matter even more.

  • From €70/video
  • Free videos with plans
  • Hundreds of UGC creators
  • Usage rights included

  • 11% Increase in ROI on Meta and Google campaigns

  • 24% Improvement in social media engagement

Create videos for your brand’s website, social media or campaigns, or have them posted on the creator’s social media

Unboxing is one of the most effective formats for brands with physical products. It shows what the customer actually receives, how it arrives packaged and what their first interaction with your brand is like.

  1. Choose the creator

    Filter by age, country, interests or style and choose who records your video.

  2. Specify the details

    Tell them in the brief what you want to show, the tone and where you will use it.

  3. Receive it ready to use

    The edited video arrives in your dashboard for approval or to request changes.

  • Get free videos

    If you top up your balance with a video pack, you will receive extra credit for free video purchases.

  • They’re not influencers; it’s content for your brand

    Forget about follower counts. Start working with UGC creators to make videos that connect and use them for your business.

Create unboxing-style videos —Frequently asked questions

What is a UGC Unboxing video?

A UGC unboxing video is a piece of content in which a real creator or consumer opens and presents your product on camera, showing the complete experience from the moment the box arrives to seeing the product in action. It is authentic, spontaneous and perfect for generating interest and trust.

Why should my brand use user-generated unboxing videos?

Because unboxing videos convey anticipation, surprise and credibility: potential customers do not just see the product—they experience it through someone else. This increases the likelihood of conversion and reduces doubts, especially for physical products (tech, beauty, gadgets, fashion, home and more).

What types of brands benefit most from the unboxing format?
  • Technology and gadgets (headphones, mobile phones, wearables…).
  • Beauty and cosmetics (kits, sets, special editions).
  • Home and décor (kits, tools, smart home).
  • Fashion and accessories (handbags, watches, sneakers).
  • Food and subscriptions (gourmet boxes, snacks, drinks).
  • Kids & leisure (toys, gaming).
    Whenever your product has interesting packaging or a visually engaging opening experience, the unboxing format adds value.
What are the advantages of an unboxing video over product photos?
  • Shows the real product in action and in context.
  • Increases transparency because users see exactly what they receive.
  • Makes purchasing decisions easier by reducing uncertainty.
  • Humanises the brand by showing real reactions.
  • It is ideal content for social media and paid campaigns because it generates interest within seconds.
How much do the videos cost?

From €70, you can purchase a custom video from a Standard creator. But that’s not all: if you purchase packs, you get extra credit and completely free videos. You also receive usage rights for the content, HICARI’s support in resolving any issues, 24-hour support in Spain and access to a 100% secure platform.

Are the videos posted on the creator’s social media or sent to me?

All videos are delivered to the brand, so you can download and use them with full rights.

Additionally, in the brief, you can request that the content creator post on their social media for a small extra fee. This is optional.

What happens if the video does not meet my expectations?

HICARI includes a free revision system as part of the process. If something does not reflect the brief or meet the desired standards, you can request 1 completely free adjustment. Additional changes will incur an extra fee.

If the video does not comply with the described brief, HICARI will review the case and the order will not be considered complete. The creator may be changed at no cost, and the video will be discarded and cannot be used.

Other types of UGC video

don’t know which one? we’ll help you choose

View all types

Order your first UGC video

Sign up for free, choose your creator and receive your first video ready to use. From €70/video, no subscription.

Sign up for freeTalk to the team
30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off