+100%Average views per video
UGC Agency The Number #1
A UGC agency for brands that want more than just videos. Creative strategy, real creators, and professional editing for ads and social media.
- ✓ Tailor-made
- ✓ Strategic UGC
Casting proposal
Creator approvalProduct launch · 8 pieces
- AmayaReviews · 21 years old, Seville€120Approved
- NachoTutorials · 29 years old, Madrid€95
- PaulaTestimonials · 23 years old, Madrid€150
1/3 approvedManaged by the HICARI team
you just approve
More than 500 brands trust HICARI
Done-for-You Management
Don’t have time? Our team takes care of it for you
Combine the technology of our platform with the human expertise of an agency. We get our hands dirty so you only have to approve creators and content.
you approve every key step
Full UGC Management
We handle everything so you only have to approve strategy, creators, or content. On an as-needed basis for campaigns or ongoing as part of your social media strategy.
VIP Manual Casting
Delegate the search. Our Account Managers hand-pick profiles from our database with the closest fit and ROI for your specific market niche.
✓ You approve creators
Creator approval
We send you the shortlist with each creator’s fee and the content proposal. You approve before we start.
✓ You approve scripts
Strategy and Scriptwriting
We leave nothing to improvisation. Strategy, territories, end-to-end management. We write scripts or we rely on creators’ creativity to achieve the KPIs and videos that connect, based on what works best on Meta and TikTok.
✓ You approve videos
Quality Control (QA)
We thoroughly review every video before delivering it to you. We ensure the brief is followed, the agreed timelines are met, and the Brandbook or your brand’s style guidelines are respected.
Delivery and publishing
We deliver the content, the creator posts it on their channels, or both. Reposts on TikTok and Shorts, and data for every piece.
Your command center for scaling UGC
Stop searching for creators, dealing with spreadsheets, messy Drive folders, and endless emails. Manage your content requests and campaigns in one place.
Real-time status
Full control of the production workflow. From the creator to the final approved video.
Support and assistance
Support and quality assurance for video production.
Centralized chat
Direct communication and automated legal management in a single panel.
Videos made in HICARI
Success stories
62%Lower CPA compared to previous creatives
MasterD Davante
48hTime to get the first UGC videos ready for paid campaigns
TotalEnergies
+12MAccumulated views across UGC content for the musicals
The Lion King and Cinderella Musicals
2.3xIncrease in reach and brand visibility on social media
Flexicar
Traditional UGC agency vs HICARI
| What to consider | HICARI | Traditional UGC Agency |
|---|---|---|
| Costs and Pricing | Clear pricing. No surprises. You only pay for the content you approve. | Hidden rates, agency fees, add-ons, and production costs that aren’t visible. |
| Delivery Times | 3 to 5 days on average thanks to the platform and automated workflow. | Slow. Weeks of script approvals, coordination, and staggered deliveries. |
| Creators | A large pool of creators available instantly. Full diversity in ages, styles, and niches. | Closed roster. They propose profiles based on fit with the agency, not your brand. |
| Agility and Testing | Maximum. Ideal for fast iterations, variations, and A/B testing in your Ads campaigns. | Low. Every new video or variation requires a new budget and more waiting. |
| Usage Rights | 1 year of total rights (for public requests) included for organic use and Paid (commercial ads). | Very limited. They force you to pay a huge extra to use the content in ads. |
| Changes | One free round of changes | Every change is quoted separately |
| Tracking | Real-time dashboard with all your UGC | Emails and spreadsheets |
| Support and Attention | Fast, human, and 100% tailored. You talk directly with real experts who know and care about your project. | Slow and impersonal. You rely on automated ticket systems or overloaded junior account managers. |
Do you have doubts?
What is a UGC agency?
It’s a team that manages UGC video production for you: it defines the strategy, selects the creators, writes the scripts, reviews every piece and delivers it ready to publish or advertise.
How is HICARI different from a traditional UGC agency?
HICARI isn’t just an agency: we’re your partner in content creation and UGC content. We’re a UGC platform of creators + personalized management with a dedicated account manager. This means that:
- You have direct access to view and hire a huge pool of creators
- You have complete pricing transparency and processes
- We’re ethical: all creators get paid, unlike other agencies or UGC platforms that don’t pay their creators.
- Plus, you have an expert marketing team that supports you to ensure the content fits your needs and performs in real campaigns.
What are HICARI’s agency services?
HICARI is your UGC agency for tailor-made campaigns or actions, where you can delegate strategy or execution.
The main UGC agency services are:
- UGC content creation strategy.
- Tailored UGC video volume.
- UGC campaigns on creators’ profiles.
- Monthly content creation management.
How much does a UGC video cost on HICARI?
Pricing is clear and competitive, always visible from the platform, once you register. It works with balance top-ups on the platform.
The platform is 100% free—register to view all plans.
A UGC video (from €70) costs significantly less than at traditional agencies or directly with creators.
You have packages starting from €399 where we gift you extra balance, which translates into free videos. Register to see all balance plans
How many videos do I need to make?
You can start working with HICARI with just one video (from €70), at your own pace, without packages or subscriptions.
Do I need to sign a long-term contract or commit to a stay?
No. On HICARI, you can request as little as 1 video for €70 at your own pace within the platform.
What benefits do I have compared to doing it directly with creators on Instagram/TikTok?
With HICARI:
- You save hours of searching and negotiating.
- Lower prices.
- Greater usage rights.
- You have quality assurance and brief compliance.
- You get support from an account manager who ensures the content is usable. But a real account manager—an expert in marketing—supported by the Co-founder, a well-known expert with 15+ years of experience leading marketing for multinational companies.
- And everything comes with a single invoice. No hassle with multiple payments to creators.
What happens if a video doesn’t convince me?
You get 1 completely free review of the video. If it still doesn’t match what you had in mind or the brief, your account manager handles managing feedback and revisions with the creators until the content meets the briefing requirements—or the creator is changed if needed.
Do you offer custom services?
Sure. We’re not just a UGC platform; we’re a marketing company with the ability to offer tailored services, full UGC campaigns, for micro-influencers, and even social media management or creative campaigns.
In fact, we have our own service: Creative UGC 2.0.
Get in touch and we’ll tell you all about it.
Do you work with marketing agencies?
Yes. We are the UGC production partner of marketing and social media agencies, also as a white label and with a special discount for agencies. Find out more at HICARI for agencies.
What usage rights do the videos come with?
Unlimited organic use, plus use in paid campaigns for 1 year with a public brief, or from 3 months to 1 year with a creator you choose yourself.
You only approve creators, scripts and content
Tell us what you need and we’ll send you a proposal with the creators and each one’s fee.
The HICARI team · We reply in under 24 h