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HICARI
Language: English
Create a brand account

Launch your UGC + Paid campaign and boost your visibility

Launch your campaign with micro-creators who post from their own channels, and amplify the video with paid to reach exactly your ideal audience.

Launch your campaignHow it works
  • No subscription · Pay per creator

Campaign in progress

Launch

New sports drink · 30 creators

Posted on profiles24/30

  • NachoFlexicar

  • AnnaTotalEnergies

  • AlbaMaxibon

  • Yoigo

6 recordingSpark Ads on 3 videos

all in the same week

More than 500 brands trust HICARI

  • Continental
  • Orange
  • Iberdrola
  • Evax
  • El Rey León, el musical
  • Flexicar
  • G-SHOCK
  • VTech
  • Maxibon
  • Impress
  • Petroprix
  • OCU
  • TotalEnergies
  • Nivea
  • MasterD

Creator volume

Your campaign, posted on dozens of real profiles

  • Most common

    Posting on the creators’ profiles

    Each creator posts the video on their Instagram, TikTok or YouTube. Your product shows up in dozens of feeds at once, as a real person’s recommendation rather than an ad.

    • Native posting on their profilesMaximum authenticity. The videos are published directly to the creators’ Instagram, TikTok, or YouTube accounts, integrating naturally into the feed without looking like an intrusive ad.
    • Impact on micro-audiencesReach highly targeted, loyal niches. UGC creators’ communities typically have much higher engagement and complete trust in their recommendations.
    • Launch effectLots of profiles talking about you on the same dates.

  • Also available

    Content delivery

    If you prefer, you receive the videos to post them on your own channels or use them in ads. You can also combine both options.

    Videos for ads: UGC Ads

Hybrid Distribution

The power of organic content. The precision of paid media.

Go one step further than simply creating videos. Launch campaigns where creators publish the content directly on their profiles to reach their communities, and use that validated content in your own ads.

what works in organic goes to Paid

  1. Creators post

    Dozens of videos on real profiles during the launch.

  2. You spot the best performers

    You track every piece from the dashboard.

  3. Amplification with Paid Media

    Use formats like Spark Ads (TikTok) or Partnership Ads (Meta) to inject ad spend into organic content, enabling you to segment and scale your ROI in a predictable way.

Guided process

One public brief. As many creators as you need.

Publish your campaign once, get applications from real creators, and manage every collaboration independently: portfolio, chat and revisions.

  1. Create a public brief for your campaign

    Set the goal, channels, message and deliverables in a single brief. It goes live for the entire creator community, and creators apply to your campaign — no manual sourcing, no one-by-one invites.

  2. Add as many creators as you want

    Filter by audience size — from ultra-loyal micro-niches to mass-reach profiles — and scale the same brief to dozens of creators at once. One brief, every collaboration the campaign needs.

  3. ✓ You approve creators

    Review portfolios, accept candidates and talk to each one

    Go through each applicant's portfolio and accept whoever fits your brand — one, a few or all of them. From there you get a separate chat with every creator and manage each request independently: briefing, deadlines, video approval and revisions.

  4. ✓ You approve videos

    Revisions included

    Ask for changes before you approve a video. You only sign off on what works for your brand.

  5. Request-by-request management

    Every creator has their own flow, status and history inside the campaign.

  6. Publishing + Paid Media

    Native publishing on creators' own profiles, amplified with Spark or Partnership Ads.

UGC campaigns on HICARI

  • Free platform

    Pay only per creator and content. The platform is 100% free, with no subscription

  • Usage rights

    Paid rights for 12 months included for free.!

  • Centralize and optimize

    Centralize profile selection, communication, legal, and invoicing

Tailor-made campaigns Support, strategy, and tailor-made campaigns with our UGC agency service

See UGC Agency

Built for moments with a date

with a start and an end

  • Product launch

    Dozens of creators showing your new product on the same dates.

  • Service launch

    Real people explaining how they use it and why they recommend it.

  • One-off campaigns

    Black Friday, Christmas, sales or back to school, from start to finish.

Campaign videos made with HICARI

Real video examples created in HICARI for Ads and social media.

Success stories

See all cases

  • +100%Average views per video

    Maxibon

  • 62%Lower CPA compared to previous creatives

    MasterD Davante

  • 48hTime to get the first UGC videos ready for paid campaigns

    TotalEnergies

  • 2.3xIncrease in reach and brand visibility on social media

    Flexicar

Frequently asked questions

What are UGC campaigns with creators, and why do they work?

UGC campaigns with creators involve publishing real video content created by micro-creators directly from their own social accounts, on their feed. Then that content is (usually) amplified with paid media (such as TikTok Ads or Meta Ads) to reach your target audience, improving engagement, credibility, and conversion results compared to traditional ads.

How are these campaigns different from other advertising methods?
  • The content looks native and authentic when published from real accounts.
  • You don’t rely on influencers with thousands of followers; micro-creators build real trust.
  • Paid amplification (TikTok Ads, Meta Ads, etc.) lets you scale without losing credibility.
  • You can target by exact audience or very specific location and measure performance.

This type of campaign is ideal for increasing visibility for local businesses or physical stores.

How many creators can I add to a campaign?

As many as you need: one public brief can take dozens of creators at once, and you can start with just one.

What does each UGC campaign include?
  1. Custom brief with scripts and instructions.
  2. Review and selection of the UGC creator profiles.
  3. Organic posting on creators’ profiles.
  4. Amplification with paid media (if you choose).

No subscriptions or hidden fees.

How much does it cost to launch a campaign with UGC creators?

You can start with as few as 1 UGC creator, paying only for the content they will publish, from approximately €70 per creator.

Can I choose the creators?

Of course! Once you launch the campaign, you’ll receive applications, and you can review the profiles to select the creators that fit you best.

Can I use these UGC videos only for my social media or websites?

You have the option, for a small extra cost, to receive the content so you can download and use it as a content request, with full rights for organic and Paid for 1 year.

What happens if I don’t like the content I receive?

You have the right to a free review, as long as you follow the brief instructions. If the content doesn’t meet the specifications, a new video will be generated at no additional cost.

Publish with creators and amplify with Paid

Create your free account and launch your campaign brief today.

Launch your campaignI’d rather you managed it

−30%

Your campaign in 3 steps

  1. Create your free account
  2. Post the campaign brief
  3. Receive applications from creators

30% off your first video and your balance top-up.

30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off