HICARI in the media in 2026: here’s what they say about us (UGC, brands, authenticity and the future of content)

Updated: April 22, 2026

UGC is no longer just a trend; it has become essential for almost every marketing department. Whether for creating organic content on social media, Paid ads or web content,

And it’s not just us at HICARI saying so — it’s also confirmed by specialized media outlets and industry professionals.

Here’s a complete and up-to-date overview of where and how HICARI and the rise of UGC in today’s marketing are being discussed.

The article is from the prestigious outlet ElMundo, which interviews HICARI, a leading UGC platform, Flexicar, a HICARI client, and a content creator.

The What is UGC and why are so many brands doing it wrong? article explains how marketing has changed and why user-generated content is superior to static creatives or traditional corporate videos.

1. It highlights that UGC has become one of the pillars of today’s digital marketing and that many companies still aren’t implementing it correctly.
2. That’s where HICARI appears as one of the leading UGC platforms in Spain and LATAM, with a model that enables brands to access creators and authentic content quickly, flexibly and efficiently.
3. Advantages mentioned include free registration, using the platform with payment per video rather than a subscription, access to creators’ real portfolios and the ability to request videos optimized for campaigns.

The article HICARI: the UGC platform revolutionizing the way brands create content emphasizes how HICARI is transforming the relationship between brands and creators.

• Authenticity and efficiency: the article discusses how HICARI enables brands to create real, natural and effective content for campaigns and social media, without relying on large audiences or the “boom” of traditional influencer collaborations.
• A simple and effective operating model: it explains how HICARI works step by step —from registration to delivery of ready-to-use content— and highlights the simplicity of managing and centralizing the entire process of creating fast, affordable videos—in other words, scalable content.
• Cost and agility: the article mentions that brands can obtain videos at highly competitive prices (for example, from €70) without lengthy or complex processes.

The Marketing4eCommerce publication “Why real video performs better in paid campaigns and how to produce it at scale with HICARI” analyzes why UGC is more effective than highly produced content in paid campaigns.

• The article explains that real, authentic videos connect better with users because they feel natural and integrate more organically into the feeds of platforms such as Meta, TikTok and YouTube.
• It details how UGC tends to generate higher engagement, better CTRs and conversions compared with static or overly produced creatives.
• It also presents HICARI as a solution for producing these videos at scale, with tools for accessing creators, producing content quickly (generally within 3–4 days) and obtaining full usage rights for paid campaigns.
• The article even mentions real cases where brands have seen clear improvements in their KPIs thanks to using real videos generated through the platform.

In the IPMARK article titled “UGC for brands in 2026: why creator-generated content is no longer optional”, it takes an in-depth look at why UGC has evolved from an isolated tactic into a structural necessity of today’s digital marketing.

You can read the full article here: UGC for brands in 2026 according to HICARI.

• The feed is the new competition. IPMARK emphasizes that brands are no longer competing only against one another, but against the content in social media feeds, where content generated by real users and creators has proven most effective at capturing audience attention.
• UGC works because it is strategic, not just authentic. Beyond looking “real”, UGC offers clear advantages: it allows brands to rotate creatives quickly, avoid ad fatigue and test multiple messages before scaling paid media investment.
• The main barrier is execution. Many brands still do not integrate UGC systematically because they do not know how to organize, produce and scale this content, or face challenges such as finding reliable creators and managing usage rights.
• HICARI as an operational solution. The article quotes HICARI’s co-founders to explain that the platform solves these bottlenecks by offering ready-to-use videos from €60, with fast delivery (an average of 4 days) and clear rights for campaigns.
• UGC beyond social media. The text highlights that UGC is no longer just for social media: it is being integrated into product pages, landing pages, email marketing and SEO strategies, reinforcing its relevance at every stage of the conversion funnel.

In UGC, the influencer marketing alternative winning brands over, the article examines how UGC is gaining ground over strategies based solely on influencers.

• The article points out that, in many cases, brands are replacing or complementing their influencer investments with UGC strategies because of better credibility, trust and conversion.
• HICARI is directly mentioned as the first Spanish platform connecting brands with UGC creators, highlighting its role in enabling agile and scalable production of tailored content.
• It describes how UGC has evolved: from spontaneous user-generated content to strategic assets delivered directly to companies for use in campaigns.

Beyond written articles, HICARI has also been featured in audio. The episode of the “SEO desde Cero” podcast titled Real video vs. AI: why UGC is gaining ground again and how to scale it with HICARI addresses a highly relevant topic:

• They speak with the team behind HICARI to explain how the platform helps scale the creation of real UGC videos, addressing common challenges such as brief management, creator selection and the legal aspects of usage rights.
• They also discuss why authentic UGC—compared with AI-generated content—is gaining strategic importance in digital campaigns.
• They talk about moving from producing a few “one-off” videos to building a continuous creative engine that fuels campaigns and social media.

This is not HICARI’s only podcast mention. It has also been recommended on Caviar Online, one of the best marketing podcasts in Spain here.

In its episode “AI isn’t looking for websites, it’s looking for brands”, they recommend HICARI as a work tool, since they use it themselves at their marketing agency.

Other renowned media outlets also discuss the concept behind HICARI, its founders Gonzalo Ballesteros and Miguel Palau, and how the platform is helping dozens of companies and marketing agencies in their day-to-day work.

• Revista Emprendedores: interview with Miguel Palau
• Diario de Sevilla | Diario de Cádiz: interview with Miguel Palau.

All these appearances in specialist media reflect the same trend:

1. UGC is no longer just a trend; it is a solid marketing strategy for brands that need real, authentic and effective content.
2. HICARI is repeatedly mentioned as one of the most innovative and accessible platforms for implementing professional UGC, connecting brands with creators flexibly and intuitively, with tangible results.
3. In addition to written articles, its presence in formats such as podcasts indicates growing interest in discussing in depth how to scale UGC beyond the isolated creation of content.