Create UGC videos for your fitness business

User-generated videos (UGC) bring authenticity, create emotional connection, and drive conversion from potential members. In such a visual and aspirational industry as fitness, they show real results, workouts, transformations, and the true experience your center offers.

You can create tailored videos for fitness companies using the HICARI platform, where you can access hundreds of creators and view their portfolios. Among the highlights are:

• UGC Ads
• Social media content: short, dynamic clips to grab attention in seconds.
• SEO content to rank your service landing pages
• SEO content to rank your company’s videos on social media
• Facility or service videos: help your users understand your benefits from day one.

On HICARI, you can access the full list of creators just by registering on the platform. You’ll be able to:

• Filter by country, city
• Filter by specialization category, including: fashion
• Filter by age and sixth
• Review their portfolio
• Review their ratings

From €70, you can buy a tailored video from a Standard creator. But that’s not all—if you top up your balance on the platform with one of our video packages, you’ll get extra balance and totally free videos.

• Workouts: real clips from group sessions, one-on-one classes, or specific training sessions.
• Testimonials: transformation stories and personal satisfaction with your center.
• Promotions: get a sneak peek of your methodology or special classes.
• Quick exercise or nutrition tips: short, useful content for social media.
• “Behind-the-scenes” videos: show the real gym atmosphere, trainers, and an active community.
• Benefits of your gym / fitness brand VS others.

1. You choose the creator that best fits you by reviewing their profile and portfolio.
2. You create a brief cwith the details of your center: type of training, tone, target audience.
3. You receive the final video ready for your digital channels (website, social media, ads…). You approve it or request any modifications.

Your gym gets all usage rights, allowing you to reuse the video on social media, websites, paid campaigns, emails, presentations, or even internal screens at the center for a period of 2 years.

HICARI includes a free revision system as part of the process. If something doesn’t reflect the brief or doesn’t meet the desired standards, you can request 1 completely free adjustment. If you want more changes, there will be an additional cost.

If the video doesn’t match the brief described, HICARI will review it by analyzing the case and won’t consider it complete. You can change creators at no cost, and the delivered video will be discarded, meaning you won’t be able to use the delivered video.

First, it’s about working with a marketing professional who knows how to set goals and measure KPIs. But broadly speaking, with these indicators:

• Engagement on social media (comments, shares, reactions).
• CTR in advertising campaigns (Facebook, Instagram, TikTok…).
• Trial or sign-up requests via landing pages or forms.
• Increase in visits to the center or inquiries about classes.
• CPA (Cost Per Acquisition) in the case of digital platforms or digital purchases.

This helps you evaluate the ROI of video marketing for gyms and optimize your next campaigns.