Cookie settings

Choose which cookies you accept. You can change it at any time from «Cookie settings» at the bottom of every page. Cookie policy

Cookie categories

They keep your cookie choice and what you close on the site, such as the discount bar. Always on.

Google Analytics 4 measures page views and form submissions to improve the site (_ga and _ga_* cookies, 13 months).

We remember which campaign or ad brought you here (UTM parameters and click ids) to attribute your sign-up, and Google may use it to measure its ads.

HICARI
Language: English
Create a brand account

UGC platform

UGC videos for skincare — Grow your skincare brand

Facial care, natural cosmetics, dermocosmetics or sensitive-skin products: real creators show texture, application and routines without unrealistic promises.

See UGC creators — Join for freeSee examples
  • From €70/video
  • Paid usage rights included

Video approved

show real skin in use

  • Continental
  • Orange
  • Iberdrola
  • Evax
  • El Rey León, el musical
  • Flexicar
  • G-SHOCK
  • VTech
  • Maxibon
  • Impress
  • Petroprix
  • OCU
  • TotalEnergies
  • Nivea
  • MasterD

UGC for skincare businesses and products

UGC videos for skincare brands that need credibility and to showcase the product, not unrealistic promises. Real content created by real people showing how your product is used, how it fits into a routine, and why it’s worth trying.

  • Facial care
  • Natural cosmetics
  • Dermocosmetics
  • Vegan skincare
  • Anti-Aging
  • Sensitive skin
See all available creators

BOOST CONVERSIONS and INCREASE ENGAGEMENT

  • Show texture and applications
  • Explain routines
  • Increase CTR
  • Create demand

you choose who films it

Videos that convert

UGC videos for skincare brands — custom videos from €70

In skincare, you don’t buy based on the claim. You buy trust, real use, and clearly explained results. Why does UGC work in cosmetics? Because skin isn’t promised—it’s shown

  • From €70/video
  • Free extra balance
  • +5,000 creators
  • Usage rights

  • 67% Increase ROI on Meta and Google campaigns

  • 56% Improve engagement on social media

Create UGC videos for your skincare brand — convert more

  • this fits my routine

    Routine TutorialTikTok

  • the texture surprised me

    Video ReviewInstagram

  • my honest skin update

    TestimonialWeb

  • watch me apply it

    Before and afterMeta Ads

Custom UGC videos for facial care products

In skincare, trust sells more than any claim. Start showing your product the way it’s really used.
Creating UGC for a brand or facial care, skincare, or beauty products is essential within its digital marketing strategy—both for digital advertising campaigns and for the organic social media strategy. There are thousands of UGC creators in the market, but HICARI makes it easy to find creators, handle contracts or payments, among other things.

  1. Choose the creator

    Filter by age, country, interests or style and pick who films your video.

  2. Give the details

    Tell them in the brief what to show, the tone and where you will use it.

  3. Get it ready to use

    The video arrives edited in your dashboard to approve it or ask for changes.

  • With plans

    Get free extra balance

    If you top up the balance from a video pack, you’ll receive extra balance for free video purchases.

  • Content for your brand or on the creator’s profile

    Start working with UGC creators to make videos that connect—and use them for your business. If you prefer, you can also publish on the creators’ social channels.

Create videos for skincare industry businesses — FAQs

What is UGC in skincare?

UGC in skincare is content created by real people who show how facial care products are used, explain routines, and share real experiences without exaggerated promises. These types of videos are used for paid campaigns or organic social media content.

Why does UGC work better than traditional advertising in cosmetics?

Because it shows real use, texture, application, and sensations. Users trust a real experience more than a perfect ad with models.

What types of skincare brands can use UGC?

Natural cosmetics brands, dermocosmetics, vegan skincare, facial care, anti-aging, acne, sensitive skin, and DTC brands.

Can you show before-and-after results?

Yes, as long as it’s honest and without medical claims. The focus is experiential, not clinical.

Do I need to send the product to the creator?

Yes, the creator needs to test the product to create real and credible content.

How much does it cost to create UGC videos for skincare?

There are no subscriptions. You top up your balance and pay only for the videos you request. From €70 you can buy a custom video from a Standard creator. But that’s not all—if you buy video packages, you get extra balance and totally free videos. And not only that, you also get usage rights for the content, with HICARI acting as intermediary for any issues, support in Spain 24h, and access to a 100% secure platform.

UGC videos for other industries

industry not listed? write to us

See all industries

Order your first UGC video for skincare

Sign up for free, choose the creator and get your first video ready to use. From €70/video, no subscription.

Sign up for freeTalk to the team
30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off