Videos for ecommerce — Create UGC for ecommerce and improve conversion

At HICARI, “ecommerce niches” refers to brands and online stores in specific sectors—fashion, technology, home décor, wellness, electronics, accessories, etc.—that sell products online and want to back their sales with real content to drive more trust and conversion.

HICARI connects those ecommerce businesses with UGC creators who produce real videos (reviews, unboxings, demonstrations, lifestyle, etc.) designed to be used on social media, paid campaigns, product listings, or landing pages.

• UGC brings authenticity, closeness, and social proof: users trust real people using the product more than corporate creatives. This improves the ecommerce’s credibility.
• UGC videos work extremely well on social media, landing pages, and product listings: they help explain use cases, show details, build trust, and increase conversion.
• HICARI provides easy access to +5,000 UGC creators that you can filter by specialization, style, or niche.
• You can pay only for what you need (starting with a single video) or sign up for packages/plans if you need recurring content.
• The delivered content comes with unlimited usage rights, allowing you to use it in paid campaigns, social media, web, and landing pages without limitations.

Some of the most effective formats for ecommerce include:

• Unboxings and reviews of the real product—ideal for gadgets, fashion, and accessories.
• Try-ons / real demonstrations: show how clothing and accessories look, and how to use a product.
• Practical use videos / “how-to”: tutorials with the product, real use cases.
• Lifestyle, everyday use, or real context—it helps the user relate.
• Content adapted for social media, ads, landing pages, product listings, or the website.
• Testimonials or recommendations from a real user—boosts trust.

These formats work very well in ecommerce because they show the product in a real context, improving perception and the likelihood of purchase.

Any online store or brand that sells a physical product—or even services that can be shown visually. Some typical examples:

• Fashion, clothing, footwear, accessories.
• Consumer electronics, gadgets, technology.
• Beauty, cosmetics, personal care.
• Home décor, home, lifestyle.
• Health, wellness, fitness.
• Niche products (special accessories, hobbies, etc.).

From €70 you can buy a custom video from a Standard creator. But that’s not all—if you buy video packs, you get extra credit and videos that are completely free. And not only that, you also have usage rights for the content, with HICARI acting as intermediary for any issues, with support in Spain 24h, and access to a 100% secure platform.