Create UGC videos for your home business

UGC videos build credibility and feel personal by showing products and services in an authentic way. This helps you:

• Show furniture, décor, or products (doors, windows…) in real-life contexts.
• Show the results of renovations or construction work.
• Increase customer trust before buying or hiring.
• Create social content that works in both paid campaigns and organic social media.

• Product demonstrations: furniture, appliances, décor, or construction materials.
• Before-and-after renovations: show finished projects realistically.
• Customer testimonials: authentic experiences from people who have already bought or hired your service.
• Tips and tutorials: décor ideas, furniture installation, or home maintenance.
• Videos for paid campaigns: ads on Facebook, Instagram, TikTok, or Google Ads.

Not at all! UGC creators act and communicate as actors without needing to have the physical product on hand. You can create any type of content without sending any product or providing the service.

If you want, at HICARI you have the option to ask the creator to physically go to a location to film the content.

• More authentic and personal, which increases customer trust.
• Fast and scalable, without relying on expensive productions.
• Flexible: adaptable to different formats and platforms (reels, stories, ads, landing pages).
• Versatile: works for both organic social media and paid campaigns (paid).

1. Choose the creator that best fits you by reviewing their profile and portfolio.
2. Create a brief cwith the details of your center: training type, tone, target audience.
3. Receive the final video ready for your digital channels (website, social media, ads…). You approve it or request any changes.

Your company obtains all usage rights, allowing you to reuse the video on social media, the website, paid campaigns, emails, presentations, or even internal screens at the center for a period of 2 years.

HICARI includes a free revision system as part of the process. If something doesn’t match the brief or doesn’t meet the desired standards, you can request 1 completely free adjustment. If you want more changes, there will be an additional cost.

If the video doesn’t match the brief described, HICARI will review the case and won’t consider it complete. You can switch creators at no cost, and the delivered video will be discarded, meaning you won’t be able to use it.

Some key metrics are:

• Engagement on social media (likes, comments, shares, views).
• Leads and conversions generated from the videos.
• Performance of paid campaigns (ROAS, CTR, CPL).
• Traffic to your website and time spent on landing pages.