Cookie settings

Choose which cookies you accept. You can change it at any time from «Cookie settings» at the bottom of every page. Cookie policy

Cookie categories

They keep your cookie choice and what you close on the site, such as the discount bar. Always on.

Google Analytics 4 measures page views and form submissions to improve the site (_ga and _ga_* cookies, 13 months).

We remember which campaign or ad brought you here (UTM parameters and click ids) to attribute your sign-up, and Google may use it to measure its ads.

UGC platform

Videos for businesses in the gaming industry — Create UGC for paid & social

Online games, mobile apps, consoles or eSports: real gamers show gameplay, reactions and why your game is worth playing.

  • From €70/video
  • Paid usage rights included

Video approved

real players, real gameplay

  • Continental
  • Orange
  • Iberdrola
  • Evax
  • El Rey León, el musical
  • Flexicar
  • G-SHOCK
  • VTech
  • Maxibon
  • Impress
  • Petroprix
  • OCU
  • TotalEnergies
  • Nivea
  • MasterD

UGC for online games and game apps

UGC videos that make your game get downloaded, tried, and played. Real gameplay, real reactions, and content created by gamers to sell your game without looking like an ad.

  • Online games
  • Mobile apps
  • Console games
  • PC games
  • eSports
  • Gaming platforms

BOOST CONVERSIONS & DOWNLOADS

  • Ads with real gameplay
  • Real reactions
  • Increase CTR
  • Create a need to play

you choose who films it

Videos that convert

UGC videos for gaming industry brands— custom videos from €70

If you don’t see real gameplay, there are no downloads. UGC turns curiosity into downloads.

  • From €70/video
  • Free extra balance
  • +5,000 creators
  • Usage rights
  • 67% Higher ROI in Meta and Google campaigns

  • 56% App downloads

Create UGC videos for your gaming brand— convert more

  • I need to try it

    Gameplay ReactionTikTok

  • this is my strategy

    Gaming TutorialYouTube

  • worth the download

    App TestimonialMeta Ads

  • let’s play together

    Multiplayer ChallengeInstagram

Custom UGC videos for online games brands

Why UGC works in gaming: because players trust other players. Start making UGC videos for your online games app or website, for your paid or social Ads campaigns.

  1. Choose the creator

    Filter by age, country, interests or style and pick who films your video.

  2. Give the details

    Tell them in the brief what to show, the tone and where you will use it.

  3. Get it ready to use

    The video arrives edited in your dashboard to approve it or ask for changes.

  • With plans

    Get free extra balance

    If you top up with a video pack, you’ll receive extra balance for free video purchases.

  • No followers needed

    They’re not influencers—it's content for your brand

    Start working with UGC creators to create videos that connect, and use them for your business. If you prefer, you can also post on the creators’ social channels.

Make videos for businesses in the gaming industry — Frequently Asked Questions

What is UGC in gaming?

Content created by real players showing real gameplay, reactions, and experiences with your game—building trust and driving downloads.

What types of games can use UGC?

This type of video works great for websites, mobile game apps, PC, consoles, casual, competitive, eSports, and gaming platforms. For websites, apps, and consoles alike. The videos are designed for acquisition campaigns, remarketing, stores, and social media.

Are the creators real gamers?

There’s something for everyone. With HICARI, you can choose creators with gaming experience and see examples before working with them. If you want other types of profiles, among the hundreds available you can filter and find your ideal profile(s).

What can I use the videos for?

You can use the videos in ads, social media, websites, landing pages, email marketing, and remarketing campaigns.

Can I choose the creator?

Yes. You can launch a public brief and choose from candidates, or send a private request to a specific creator.

What is the price for making videos?

From €70, you can buy a custom video made by a Standard creator. But that’s not all—if you buy video packages, you’ll get extra balance and totally free videos. And not only that: you also get usage rights for the content, with HICARI acting as intermediary for any issues, support in Spain 24h, and access to a 100% secure platform.

Create UGC videos for your gaming brand

Sign up for free, choose the creator and get your first video ready to use. From €70/video, no subscription.

30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off