Videos for Energy Companies— Create UGC for Electricity, Gas, and Solar Panel companies

UGC works better than traditional ads because it speaks from a supposed real experience: it tells stories, shows everyday uses, and builds trust in your brand. UGC turns creators into actors for the brand, but at a much lower cost—even though in many cases they are real actors. In sectors like energy, where the message can seem technical or abstract, UGC brings the brand closer to people and humanizes the message without losing professionalism.

UGC videos are versatile for:
✔ Social media campaigns (TikTok, Instagram, LinkedIn, YouTube)
✔ Paid ads: traffic / remarketing campaigns
✔ Product or service landing pages
✔ Internal communications and events
✔ Newsletters or corporate presentations

In the energy sector, they work especially well for explaining tariffs clearly and in a friendly way, as well as differentiating from other companies and different use cases.

Not necessarily. At HICARI, creators who had never worked with the sector before have made incredible pieces that sector brands have used with great returns.

The most important thing is that the content communicates clearly and credibly. Creators can work with detailed briefs to explain benefits, answer customers’ frequently asked questions (for example, how to save on bills or choose a tariff) without sounding technical. This improves the emotional connection with the audience.

• Simple testimonials: “Since I chose 100% renewable energy…”
• Intuitive explanations (POV): “That’s how I save on my bill every month”
• Practical demos: using panels, consumption tracking apps
• Short comparisons: benefits of tariffs or sustainable models
• Problem → solution: “I used to pay more… now with green energy…”

It’s not about replacing it, but complementing it. UGC is especially powerful for supporting and adding human context to technical campaigns: for example, explaining why a flexible rate saves money, or how renewable energy works in everyday life. Mixing UGC + traditional advertising often delivers better results than using just one of the two.

From €70, you can buy a custom video from a Standard creator. But that’s not all—if you purchase video bundles, you get extra credit and videos that are completely free. And not only that, but you also have usage rights for the content, with HICARI acting as intermediary for any issues, with 24/7 support in Spain, and access to a 100% secure platform.