Create UGC videos for ads or organic content for the social channels of your energy company or digital channels like your website. UGC content is the best way to naturally introduce your product to potential customers, explain the benefits, uncover new needs, and accelerate conversion and interaction KPIs—both for ongoing social content strategies and for generating continuous videos for paid campaigns.
IMPROVE ACQUISITION & CONVERSION
Improve PDP conversion
Videos that convert
Create UGC videos to use in your paid campaigns, organic social media, or other digital channels.
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More and more energy companies produce content at scale with UGC creators because it helps them save costs on large productions or agencies and scale, test, try new formats, creators, scripts for all their products and customer types.
If you top up your balance from a video pack, you’ll receive extra balance for free video purchases.
Start working with UGC creators to make videos that connect, and use them for your company. If you prefer, you can also post on the creators’ social channels.
UGC works better than traditional ads because it speaks from a supposed real experience: it tells stories, shows everyday uses, and builds trust in your brand. UGC turns creators into actors for the brand, but at a much lower cost—even though in many cases they are real actors. In sectors like energy, where the message can seem technical or abstract, UGC brings the brand closer to people and humanizes the message without losing professionalism.
UGC videos are versatile for:
✔ Social media campaigns (TikTok, Instagram, LinkedIn, YouTube)
✔ Paid ads: traffic / remarketing campaigns
✔ Product or service landing pages
✔ Internal communications and events
✔ Newsletters or corporate presentations
In the energy sector, they work especially well for explaining tariffs clearly and in a friendly way, as well as differentiating from other companies and different use cases.
Not necessarily. At HICARI, creators who had never worked with the sector before have made incredible pieces that sector brands have used with great returns.
The most important thing is that the content communicates clearly and credibly. Creators can work with detailed briefs to explain benefits, answer customers’ frequently asked questions (for example, how to save on bills or choose a tariff) without sounding technical. This improves the emotional connection with the audience.
It’s not about replacing it, but complementing it. UGC is especially powerful for supporting and adding human context to technical campaigns: for example, explaining why a flexible rate saves money, or how renewable energy works in everyday life. Mixing UGC + traditional advertising often delivers better results than using just one of the two.
From €70, you can buy a custom video from a Standard creator. But that’s not all—if you purchase video bundles, you get extra credit and videos that are completely FREE. And not only that, but you also have usage rights for the content, with HICARI acting as intermediary for any issues, with 24/7 support in Spain, and access to a 100% secure platform.