Organic
Social media
Warm up your Instagram and TikTok campaign before the big day with content that doesn’t look like an ad.
- Reels
- TikTok
- Stories
Black Friday 2026 · UGC Videos
This Black Friday, don’t advertise your brand with a sad Canva design
Authentic videos from real creators, edited and ready for your social media, ads and website. And your first one comes with 30% off.
-30%
On your first purchase of a single video
Sign up for free, choose your creator and try it without a subscription.
Black Friday is on 27 November. Order your videos well in advance.
-30%
filmed by someone real
Trusted by
Black Friday Offer
Your first UGC video with 30% off
The Black Friday discount applies to your first purchase of a single video. No subscription: try one video and decide whether to continue.
three steps and you’re done
Sign up for free
Create your brand account in less than a minute and access creators.
Choose a creator or publish a brief
Filter by profile and choose one yourself, or publish a public brief and receive applications.
Receive your video with 30% off
The HICARI team validates the creator, script and video before delivery.
One video, all your channels
UGC videos for your Black Friday campaign: organic, paid and web
Order your video once on the UGC Platform and use it across all your channels.
Paid
Ads
Test different creators and messages in your campaigns and keep the one that converts best. Paid usage rights included.
- Meta Ads
- TikTok Ads
- Google Ads
Web and ecommerce
Product pages and landing pages
Customers see the product in use before buying, right on the page where they make their decision.
- Product page
- Landing page
Email and remarketing
Offer reminder
Recover abandoned carts and remind customers about the discount with a real face in your emails and remarketing ads.
- Remarketing
and it works for Christmas too
Why UGC
Why UGC videos work on Black Friday
It’s the week with more ads than any other time of year. What makes people stop scrolling is seeing a real person using the product.
Stand out among all those discounts
Every brand advertises offers at the same time. A video from a real creator looks different in the feed and stops the scroll.
Build trust to drive purchases
Customers see the product in the hands of someone like them and buy with fewer doubts.
Fresh content without production
No studio, no shoot and no agency. The creator films it and you receive the edited video in your dashboard.
Yours after Black Friday
Download it with usage rights and reuse it for Cyber Monday, Christmas and sales campaigns.
Plan your Black Friday videos
Order well in advance so you have the videos validated before launching the campaign.
Now
Brief and creator
Sign up, choose a creator or publish a brief with your offer.
Before Black Friday
Receive and approve
Review the video in your dashboard and request changes if needed.
Black Friday week
Launch the campaign
Publish on social media and activate your ads with the video.
Cyber Monday and Christmas
Reuse
Use the same video for remarketing, email and Christmas campaigns.
UGC video ideas for Black Friday
- what I received
- is it worth it?
- this weekend only
- gift idea
Black Friday videos that sell. Questions?
How do I get the 30% Black Friday discount?
Sign up for free as a brand and make your first purchase of a single video. The 30% discount applies to that first purchase.
Why use UGC videos on Black Friday?
Without a doubt. And not just the video—the UGC creators who create videos for brands are the best option for connecting and selling. Internet users (on social media, Google, websites…) are tired of seeing photos as ads or professional videos. What works is UGC videos.
What does each video include?
- Production and filming by a selected/validated creator.
- Basic, professional editing or raw video (according to the brief specifications).
- Approximately 15 seconds of video. This can be extended to 30 or 60 seconds.
- Usage rights for organic and commercial content*
- One free round of changes.
How long does it take to receive the video?
At HICARI, we give creators at least 7 days to make the videos. Although many of them deliver in half that time.
In any case, our advice is to order your videos at least 1 month in advance, in case modifications are needed or you need more content than expected for your Black Friday strategy. For example, you might need several videos for ads depending on the social network (TikTok Ads and Instagram Ads are not the same) or a video for your Black Friday landing page.
Do I need to send a product to make the video?
You decide! HICARI adapts to your business and needs.
With HICARI, you can manage the product shipment or coordinate for the creator to visit a physical location of your business to film the content.
If you prefer a more spontaneous and natural video, the creator can film content without needing to have a physical product or be physically present at your business. You choose!
What if I don't like the video?
You are entitled to one free round of revisions if the content does not match the brief. If the video clearly fails to meet what was agreed, HICARI will review the case and a new video will be delivered at no additional cost.
How much does a UGC video cost?
You choose whether you want 1 single video or a content package.
From €70, you can get 1 custom-edited video with commercial usage rights. The larger the package, the more you save with HICARI, and you can get up to free videos. Sign up to see all plans and prices. View plans.
Your first UGC video for Black Friday, with 30% off
Sign up for free, choose a creator and receive your video ready for your campaign.
-30%