1. Creative idea
We define the video’s idea and approach. What is said, how it is said and why it will work.
Creative videos that elevate your brand
UGC 2.0. Creative UGC videos with concept, direction and PRO editing.
Designed for campaigns, paid media and social channels that want to stand out (not just publish).
✓ No commitment
No PowerPoints. We’ll tell you about it in a video
—Exclusive to HICARI—
The (r)evolution of UGC
Creative UGC
We don’t record standalone videos. We create pieces with ideas, rhythm and narrative for brands that want to stand out.
PRO editing UGC
We start with a clear idea. We approach the video as a creative piece, not just a simple clip.
Above are some videos created at HICARI. We develop the concept and script the video, give the UGC creator instructions so they deliver the raw clips, and then edit them professionally, as if it were an ad spot.
The evolution of UGC in 3 steps
PRO UGC Videos
2. Directed recording
We choose the right creator and direct the recording so the content has purpose, not improvisation.
3. PRO Editing —WOW Results!
We turn the footage into a mini-spot ready to publish in campaigns, social channels or landing pages.
Tell us your idea (or your problem)
This is just the tip of the iceberg.
Write to us and let’s see whether creating a mini-spot for your brand makes sense.
If it’s not a fit, we’ll tell you anyway.
HICARI, YOUR CREATIVE PARTNER
Exclusive to HICARI
The evolution of UGC towards a more creative and PRO concept.
Individual or monthly videos
You choose the content creation model for Creative UGC 2.0
Usage rights
The content delivered to the brand includes unlimited usage rights*
Centralize and optimize
No headaches managing creators, contracts or payments.
Video mini-spots for every point in your strategy
- Social media
- Branding and awareness
- Evergreen content
- Paid campaigns
- Launches
- Websites and landing pages
What is UGC 2.0?
It is a new concept developed by HICARI. A mini-spot is a short video conceived as a creative or advertising piece: it has a concept, script, direction and professional editing, while adapting to the language of social media.
Okay, so how much does all this cost?
You’ll be pleasantly surprised by the price! You already know that on HICARI’s self-service platform, you can get videos from €70. In this case, we add a creative component and editing on our side, giving you suuuper top videos for much less than you imagine. It all depends on the number of videos and whether it’s a one-off or ongoing arrangement. Get in touch and we’ll tell you more!
Is UGC 2.0 only for ads?
No.
UGC 2.0 is designed for brands that want to elevate the standard of their UGC content, both on social media and in campaigns or branded content.
The difference is not the channel, but the creative idea and professional editing.
What if I only want regular, traditional UGC...
You can start working with HICARI with just one video (from €60), with no packages or subscriptions. Simply register on the platform (100% free).
How is HICARI different from a traditional agency?
HICARI is not just a UGC agency, we are a UGC platform, a social media agency, and a content creation partner. We are a unique concept, completely different in the market, adapting to your needs and pace. You can manage UGC video creation yourself through the platform, or you can get a tailored service or a concept such as Creative UGC 2.0, which goes much further.
How is it different from traditional UGC video?
Traditional UGC is usually more natural and, to some extent, improvised.
At HICARI, we treat every video as a creative piece: we define the idea, direct the creator and edit the content so it works as a campaign.
What type of brands is this service for?
For brands that want to stand out, not just publish.
Especially useful for ecommerce, startups, launches and paid media campaigns.
For any brand that wants to launch creative content on its social channels, run a different and creative campaign, or communicate in a disruptive way.
- +125% Increase in video retention
- +12% Conversion increase compared with traditional UGC