List of the best UGC agencies in Spain

Updated: 13 July 2026.

UGC has become the most powerful lever for brands seeking authentic ads, videos that convert and content that connects with increasingly skeptical audiences on social media. But that’s not all: UGC is also becoming an important lever in companies’ ecommerce or SEO strategies (how to do SEO with videos), a fast, easy and affordable way to create authentic, high-quality videos. Faced with this demand, many companies are wondering which are the best UGC agencies or the best UGC platforms in Spain and Latin America.

Most brands and companies looking for UGC solve this by turning to their social media agency, content agency or influencer agencies.

Other companies do it by contacting UGC creators one by one, with all that entails:

• Loss of time and inefficiency when searching for creators on social media
• Lengthy negotiations: contracting each creator individually
• Very limited usage rights
• Higher prices

Although Play the Game was founded as one of the few Spanish agencies specialising in communities and digital entertainment, it has evolved into an agency focused on social media creation and management, handling UGC campaign projects and UGC content creation for major national brands such as Burger King, Popeyes and C&A.

Advantages of Play The Game:

• They have worked with all kinds of brands creating UGC
• They speak the language of social media
• Flexible with their budget
• Extensive portfolio of UGC creators

The marketing and social media agency that manages the social media and UGC creation for major accounts such as Carrefour, Miss Sushi and shopping centres. It also has a creative edge that it combines with UGC, making it one of the best options for managing social media through a content mix that includes UGC or UGC campaigns.

Advantages of Briossos:

• They combine UGC with creativity
• Very affordable prices

Disadvantages of Briossos:

• Based in Jerez, making it difficult to film in major cities such as Madrid or Barcelona.

HICARI is not a slow, bureaucratic traditional agency with exorbitant margins. It outperforms most thanks to its innovative UGC platform + personalised service model. You can pay for just 1 video, with no subscriptions, starting at €70, and video packs from €399, with no subscriptions. It also operates as a UGC agency, offering personalised UGC services, UGC campaigns and tailored video packages.

• Free account manager: handles strategy, brief optimisation, creator selection, scripts and strategic support. An account manager with expertise in 360º marketing solutions.
• Marketing expertise: HICARI’s marketing team has spent years working in marketing agencies, consultancies and multinationals. They are not a group of friends who have just graduated from university or simply enjoy making TikTok videos. In addition to the expertise of its founders and team, HICARI already works with clients such as MasterD, Yoigo, Holaluz, Stage Entertainment, beon and PlayUZU, with incredible results. Put your strategy in the hands of professionals.
• Much lower cost: an agency charges €300–600 per UGC video, while HICARI offers content from €70 per video; with its packs, the price per video drops to as little as €60 per video when you purchase a pack.
• Speed: no need to contact the agency, schedule meetings or review creators… with HICARI, you sign up for free on the platform and in 1 minute you can already view creators and submit your content request. All the legal formalities are already settled with every creator.
• Flexibility and usage rights: with HICARI, all content includes 100% usage rights for organic or commercial use.
• Spanish-speaking creator community: portfolios are available so brands can choose who best suits them. With more than 5,000 UGC content creators.

Jakala is a digital marketing agency with cross-functional departments, where UGC is seen as part of acquisition or retention initiatives within social and/or paid strategies, including SEO.

Jakala advantages:

• They understand the value of UGC from a business perspective.
• Ideal for requesting several social media videos or paid media
• If you run Paid campaigns, they optimize them with UGC Ads

Jakala disadvantages:

• Somewhat higher-than-average cost.

Some influencer agencies and micro-influencer agencies offer services that are “similar” to UGC, but they are actually designed for a different objective: visibility campaigns through profiles with their own communities. In other words, they offer micro- or nano-influencers, but that is not UGC. Although they can be useful in combination, they do not usually deliver content that brands can use on their Ads channels or landing pages, which is where UGC excels.

Advantages of influencer agencies:

• They offer dozens of micro- and nano-influencer profiles for campaigns. These profiles can deliver the content to brands in exchange for an additional fee

Disadvantages of influencer agencies:

• The cost is much higher because these profiles act as “influencers”

It is one of Spain’s leading agencies in branding, creativity, social media management, and content creation. It works with some of Spain’s leading brands, so they know exactly what they are doing and which types of content perform well.

MANIFIESTO advantages:

• Full content, UGC, and creative strategy. They are disruptors and know how to create content that performs
• Experience across all sectors
• Wide range of creators

MANIFIESTO disadvantages:

• High prices.

We are talking about an agency based in Madrid with an excellent track record working with top clients (Lego, Santander, Netflix, Adidas, Wallapop…). They handle strategy, creativity, and production. They do this with actors who perform the UGC role, although they also offer UGC services as part of their monthly social media content creation.

we are social advantages:

• If you have the budget, it is a safe bet
• They work with professional actors instead of UGC creators
• They combine strategy with high-quality content

we are social disadvantages:

• Very high prices
• Productions (cost per video) are expensive compared with traditional UGC

At the opposite end are traditional video production companies. They are useful if you are looking for high-budget campaigns with a cinematic finish. However, they are too expensive for UGC campaigns, do not create the “real” tone that converts on social media, and production timelines are much longer.

Advantages of audiovisual production companies:

• Ideal for producing high-quality UGC
• They have a studio and high-quality actors
• They offer social media management services

Disadvantages of audiovisual production companies:

• Very high budgets are necessary: sometimes several thousand euros for a single video

Although it is neither an agency nor a platform exclusively dedicated to UGC, Fiverr allows brands to hire freelancers who create UGC videos on demand. It is useful for one-off videos if you really like the creator and the price… does not get out of hand.

Advantages of Fiverr:

• Quick access to UGC video creation
• UGC creators from around the world and at all kinds of price points

Disadvantages of Fiverr:

• No strategy or guidance
• Quality varies significantly depending on the creator
• Rights licensing is not always clearly defined

PlusROI is an agency specializing in UGC product content.

Advantages of PlusROI:

• They are fast and agile
• They have a large database of UGC creators
• They specialize in UGC

Disadvantages of PlusROI:

• They focus on producing videos rather than providing value or strategy. They act as intermediaries.

The King of Content is a content creation agency that produces UGC for brands. They specialize in TikTok and offer various solutions and packages, including both management and standard content creation, as well as full-service UGC + Influencer Marketing agency services based on their own methodology.

Advantages of The King of Content:

• They offer plans starting at 5 videos per month, with the option to choose the creator and a Project Manager
• They offer other more integrated solutions such as TikTok Spark or Amazon FBA

Disadvantages of The King of Content:

• Customized pricing

Boutique agency specializing in branding and content creation for social media. An agency that works on a bespoke basis for clients and offers UGC services based on demand.

Advantages of GLÜE CONCEPT:

• Fully bespoke service

Disadvantages of GLÜE CONCEPT:

• Pricing reflects the bespoke nature of the service

Mambo is a social media and content creation agency that works both with and without creators. They work with a large network of UGC creators, micro-influencers and nano-influencers, and offer personalized services. They have experience working with well-known clients across Spain.

Advantages of Mambo:

• High-quality content across the board
• They know TikTok and the Spanish-speaking market very well

Disadvantages of Mambo:

• Prices range from €500–€800 for the production of a single piece of content

If you're looking for UGC agencies in Spain or Latin America, you should know that although increasingly specialized options are available, many of them actually offer micro-influencer services. Agencies that offer UGC for brands have very high starting prices for packages.

There are increasingly more new UGC agencies founded by one or two recent university graduates with no real experience, but who enjoy editing or creating videos. That does not provide the knowledge required to run a UGC agency, so it is very important to know who is behind the agencies and managing the initiatives—both UGC campaigns and content for brands—rather than focusing solely on the creators. Ask yourself the following:

• Have they run Paid campaigns (Social Ads)?
• Do they conduct or have they conducted A/B tests of creatives and UGC videos in Meta Business Suite?
• Do they know which KPIs to measure in an Ads campaign?
• Have they managed social media strategies?
• Have they led digital marketing departments to develop a 360º perspective?

If the person managing your UGC strategy has done most of these things, then go ahead. The person's experience is fundamental here.