What are the best platforms for UGC video content creators?

Updated: March 8, 2026.

Choosing the right content creator is one of the most strategic decisions a brand can make today. That’s why, to avoid driving ourselves crazy, those of us who work in marketing turn to the best platforms for finding content creators, and nowadays, also to UGC platforms.

In this article, we compare platforms such as HICARI, Fiverr, Billo and Upwork with platforms run by companies looking for UGC creators, so you know where to search and what to consider in each case.

The best UGC and content creator platform. It is a platform with prices set independently of the creator (designed to help companies save money), where you only pay for videos delivered to the brand. The best option in terms of value for money and support, since you simply place your request and the platform guides you through requesting a brief from the creator, discussing any details with them privately, and receiving the materials with usage rights.

HICARI advantages:

• A platform focused on connecting brands directly with hundreds of UGC creators.
• Prices from €70 per custom video. They can go as low as €60 per video.
• You can order just 1 video, or packs containing several videos.
• No subscription or platform usage fees for campaigns or individual videos.
• Extra credit to get free videos when you top up your balance with packs.
• Quick access to portfolios and creators aligned with the brand.
• System of detailed briefs for brands (price, usage, delivery date, etc.) with AI assistance.
• Direct chat with the creator.
• 1 free revision for each piece of content delivered.
• Videos with unlimited paid usage rights for 1 year.
• 5,000+ creators across every city in Spain and LATAM.
• Account Manager included in certain plans.
• Marketing team with years of marketing experience to provide support.

HICARI disadvantages:

• The price is low and fixed for companies, so creators do not earn as much as they would working independently.

HICARI pricing:

• Videos are available from €70. Sign up as a brand to view the payment plans.

Don’t just take our word for it, dozens of clients congratulate us every day on the platform and continue using it as a work tool in their daily operations:

It is the largest content creation platform in the English-speaking market. Although it has Spanish-speaking UGC creators, this is not its strength.

Billo advantages:

• Popular in the international market.
• Ideal if your company is international and you need content in English.
• Easy to order videos with a fixed brief.
• Ideal for ordering several social media videos or paid media videos.
• Integrations with Meta.

Billo disadvantages:

• High price for trying the service.
• You cannot order just 1 video.
• Limited Spanish-speaking creator market.

Billo pricing:

• Plans start at €500 and include 1–5 videos (you cannot purchase individual videos).

Skeepers is possibly the best-known platform in Spain, as it works with hundreds of brands seeking visibility, campaigns, and micro-campaigns across dozens of profiles. However, the focus is not on brands receiving UGC content (gifting model), but on publishing it on creators' profiles.

Skeepers advantages:

• Thousands of creators with followers available.
• For an additional cost, you can add Paid to creators' posts.

Skeepers disadvantages:

• UGC creators are not paid; they only receive products or services in exchange.
• The videos are not delivered to brands.

Skeepers pricing:

• The minimum top-up balance starts at €1,250.

SocialPubli is an influencer marketing platform focused on working with micro- and macro-influencer profiles, with over 500k influencers in 30 countries. It is a platform for finding and running campaigns that include influencers and requesting content directly from them for publication on their social networks, without wasting time searching across social media.

SocialPubli advantages:

• Global influencer marketplace.
• Focused on Spanish-speaking markets.
• Large number of influencers.
• Proprietary platform developed to find content creators and track campaigns.
• Real-time campaign statistics.

SocialPubli disadvantages:

• Platform focused on influencer marketing rather than content creation.
• Content is not delivered to brands.
• You must top up at least $3,000 to have an Account Manager.

SocialPubli pricing:

• The minimum top-up balance is $1,000.

Influee is one of the best-known platforms in Spain and many other markets, as the company is based in the United States. Influee is designed primarily for the complexity of the American market and micro-influencer campaigns, as it requires each creator to have a minimum number of followers.

Influee advantages:

• Global marketplace for influencers and UGC creators.
• Creators verified and manually validated.
• More than 100k creators worldwide.

Influee disadvantages:

• It operates on a monthly subscription starting at €199 + creator fees, which creates a significant barrier to entry if you only want to pay per video.
• Its technology is so powerful that it is complex.

Influee pricing:

• From €199 per month + creator fees, including up to 10 potential videos/creators per month.

Fuel Your Brands is designed specifically for micro-influencer and influencer campaigns, although it can also deliver content to brands as UGC content.

Fuel Your Brands advantages:

• It has a large database of creators, especially micro-influencers and influencers.
• Ideal for influencer and visibility campaigns.

Fuel Your Brands disadvantages:

• It charges per campaign rather than a single price per video.
• Creators are often not paid and work only in exchange for products.
• Companies' use of the videos is very limited.

Platform focused on searching for and finding influencers. It is one of the best-known platforms in the English-speaking market.

Collabstr advantages:

• Global marketplace for influencers and UGC creators.
• You can filter by platform (TikTok, Instagram, YouTube) and hire content directly.
• Direct chat with profiles.
• You can access the platform for free to view its creators.

Collabstr disadvantages:

• Focused on influencer marketing rather than content creation.
• Content is not delivered to brands; it is influencer content.
• Most creators are English-speaking.
• The platform charges a 10% commission on its free plan, but you cannot run campaigns.

Collabstr pricing:

• From $299 per post. Paid plans start at $299 and include 1 campaign post.

TikTok advantages:

• The largest network of UGC creator and influencer profiles of all kinds.
• You can view all their videos directly on their profile as a portfolio.
• You can use its search engine to find top content or profiles.

TikTok disadvantages:

• Manual search without filters.
• There is no option to close agreements directly.
• Slower negotiations and conversations.
• Legal, invoicing, and other difficulties with potentially interested profiles.

TikTok pricing:

• TikTok does not allow payments to creators through its platform. You would have to contact the interested profile privately and negotiate agreements.

Influencer marketing platform that offers the option to run UGC campaigns.

Grin advantages:

• Includes an influencer CRM, campaign tracking and analytics.
• Offers a social listening option.
• Option to pay creators through rewards (services, products, CPA)

Grin disadvantages:

• Manual search without filters.
• No option to close deals directly.
• Slower negotiations and conversations.
• Legal and invoicing difficulties, etc. with potentially interested profiles.

On Patreon, you can hire a podcaster, video creator, musician, artist… It is a talent marketplace where you can connect with creators who offer their services.

Patreon advantages:

• Affordable prices, as creators set them and there is a wide range.

Patreon disadvantages:

• The platform is not designed to find UGC creators, which makes searching for suitable profiles difficult.
• No quality filter from Patreon; anyone can register and offer their services.
• Little control over deliverables and commercial use.

Patreon pricing:

• Each creator sets their own price.
• 5%–12% commission on the creator’s earnings.

Aspire advantages:

• Affordable prices, as creators set them and there is a wide range.

Aspire disadvantages:

• The platform is not designed to find UGC creators, which makes searching for suitable profiles difficult.
• No quality filter from Patreon; anyone can register and offer their services.
• Little control over deliverables and commercial use.

Aspire pricing:

• Each creator sets their own price.
• 5%–12% commission on the creator’s earnings.

Upfluence is a marketplace focused on influencers, affiliates, creator management and UGC, with a focus on brand ambassadors as well.

Upfluence advantages:

• Powerful technology platform with real-time tracking, connections and KPIs.
• Wide variety of creators and influencers.
• AI integrations for reports, data and recommendations.

Upfluence disadvantages:

• Works by campaign rather than by delivering content to brands.
• Creators and influencers are primarily English-speaking.

Platform focused on generating content with influencers and content creators, with a strong focus on Amazon, but also on UGC Ads, among other possibilities. A very comprehensive platform.

Insense advantages:

• Very useful for performance marketing and UGC Ads.
• Content delivered directly to brands.
• Direct connection with creators who produce videos for paid campaigns.
• Integrates with social media APIs to track the performance of each piece of UGC content or influencer activity.

Insense disadvantages:

• Does not offer pricing for just 1 video
• Creators and influencers are primarily English-speaking.
• High prices for the Spanish-speaking market.

Insense pricing:

• Self-service platform from $550/month + 20% fee per creator + creator cost

Who doesn’t know Fiverr? It is a marketplace for hiring people for… practically anything. Among those things are content creators, UGC creators… It is not specifically a content creation platform, but there may be one or two creators worth considering.

Fiverr advantages:

• It is not a 100% UGC platform, but you can hire freelancers specialized in video.
• Useful for one-off projects.
• Some creators offer genuinely affordable prices.

Fiverr disadvantages:

• Limited variety and filtering of UGC creators.
• No regulation of content usage.
• High commission charged by Fiverr.

Civitatis is a renowned company for booking activities worldwide. In this case, it is not a conventional platform, but a place where creators can join and receive credit to spend on the website to take part in free activities in exchange for video content for Civitatis. A lifelong collaboration opportunity for content creators.

Civitatis Creators Advantages:

• Ideal for creators who want to take part in free activities in exchange for a video.

Disadvantages Civitatis Creators:

• They do not pay; they only provide a voucher to redeem against free activities.
• It is only in exchange for activities on their platform, and depending on your profile, they give you more or less credit. Vouchers of €20, €30, €50…
• They require followers on social media.

Like the Civitatis Creators programme, this is a specific L’Oréal programme aimed at beauty content creators who want to receive free products and do not mind not being paid.

Lorealistar Advantages:

• Ideal for creators who want to take part in free activities in exchange for a video.

Disadvantages Lorealistar:

• You must have more than 2,000 followers on TikTok or Instagram.
• Valid only in Spain.
• They do not pay; it is only a collaboration to try L’Oréal products.

They describe themselves as the influencer marketing platform of the future. It is a platform for finding influencers and running campaigns, heavily supported by Big Data and AI, with social media integrations to request impact and KPIs.

Kolsquare Advantages:

• Allows you to work with micro-influencers and macro-influencers.
• Focus on the Spanish-speaking market and influencers.
• Real-time, automatic reporting for all your collaborations.
• You can see and analyse what your competitors are doing with influencers.

Disadvantages Kolsquare:

• It does not offer pricing for just 1 video.
• Creators do not deliver content to brands.
• There is a cost for access to the platform plus campaigns.

Insense Pricing:

• From €375 per month, you can access the platform and all its data.

Platform for creating your own influencer database and storing all key information, from contact details to personalised insights.

InfluenCity Advantages:

• Very useful for performance marketing and UGC Ads.
• Content delivered directly to brands.
• Direct connection with creators who produce videos for paid campaigns.
• Integrates with social media APIs to track the performance of each piece of UGC content or influencer action.

Disadvantages InfluenCity:

• It does not offer pricing for just 1 video.
• Creators and influencers are primarily English-speaking.
• High prices for the Spanish-speaking market.

InfluenCity Pricing:

• Self-Service platform from $550/month + 20% fee per creator + creator cost

Sprout Social is actually a social media management tool, like Metricool, for example, but it also has several platform features that make it highly complete and powerful, such as influencer marketing, but especially Employee Advocacy, which encourages employees to create content.

• Very comprehensive for large brands and UGC agencies.
• Strong integration capabilities with CRM and social listening.

Sprout Social Advantages:

• Ideal for scheduling and managing content on social media.
• Very comprehensive for large brands and content creation agencies.
• Strong integration capabilities with CRM and social listening.
• A wide range and variety of products: influencer marketing, social listening, employee advocacy, etc.

Disadvantages Sprout Social:

• It is not designed for content creation by creators.

Sprout Social Pricing:

• From $199 per month for managing 5 social media accounts.
• Monthly and annual plans are available.

• Marketplace focused on microcreators.
• A good option for brands with limited budgets.

Advantages Creator.co:

• Access to a database of 300M influencers
• Campaign launches.
• Tracking campaign sales or leads.

Disadvantages Creator.co:

• You don't request content for your brand.
• Creators and influencers primarily from English-speaking markets.
• High prices for the Spanish-speaking market.

Pricing Creator.co:

• From $995/month.

And once you have the content creator platform…

1. Sociodemographic fit. The creator should resemble your ideal customer as closely as possible: age, lifestyle, way of speaking, and even accent. If you sell a product for young mothers, a creator who does not reflect that profile will struggle to connect. Don’t hire the young attractive woman just because you “find her more likeable”.
2. Review their portfolio. Look at how they film (good quality), edit, communicate on camera, whether they come across naturally, and whether they use hooks to capture attention. Don’t focus only on aesthetics: analyse whether they can generate engagement.
3. Communication style and voice. An accent can be decisive: if your brand sells in Spain, a strong Latin American accent may not be a good fit (or vice versa). Also consider the tone: friendly, professional, humorous, aspirational.
4. Geographical proximity. If you need them to film at your business or with your physical product, it may be key for them to live in the same city or country. In HICARI, for example, you can filter creators by country and city within the content creation platform.
5. Technical skills
   • Can they edit professionally?
   • Do they use hooks?
   • Do they use subtitles effectively?
   • Is the lighting good?
6. Previous experience with brands. Although it is not essential (many UGC creators start without experience and bring freshness), seeing previous work that has performed well is definitely a plus.
7. Attitude and commitment. Often, what separates a top creator from a mediocre one is their willingness to understand your brief, meet deadlines and adapt to feedback.