In short
- Define the age, style, sector, and type of content you need precisely before you start searching.
- Prioritize the ability to communicate, record, and come across as credible over follower count.
- Use HICARI, prepare a clear brief, and test different profiles to scale the style that converts best.
In this article
Finding male UGC creators can be more complicated than it seems, especially in sectors where female content is much more prevalent.
This is a real chart from a few months ago on HICARI, showing the proportion of male vs female creators registered in our database, but it reflects the harsh reality of the sector.
Even so, there are clear ways to find them without wasting time or budget.
Here’s the straightforward explanation.
And yes, HICARI has hundreds (+200) of male creators waiting for you to request content from them.
1. Clearly define the profile you need (before searching)
First of all, clarify:
- Approximate age
- Style (natural, expert, approachable, humorous…)
- Sector (tech, fitness, automotive, finance, travel, gaming…)
- Content type: ads, social media, website, testimonials
The more specific the profile, the harder it will be to find the right creator.
2. Don’t look for influencers; look for UGC creators
Common mistake: looking for men with lots of followers.
For UGC, audience size doesn’t matter; what matters is that they:
- Express themselves well when speaking to camera or acting
- Know how to record with a mobile phone and have decent audio and video quality
- Are credible when using a product or service—that is, they can act while speaking to camera or performing in a sketch, for example.
Example:
3. Use UGC platforms such as HICARI
The most efficient way to find male UGC creators is to use a specialised UGC platform, where you can:
- Filter by gender
- Watch real examples of their work in videos
- Choose profiles based on style
- Request several videos without endless negotiations
Dozens of male creators are just a click away on the HICARI UGC platform:
On platforms such as HICARI, for example, you can access Spanish-speaking male UGC creators without relying on follower counts or intermediaries, with support throughout the strategy.
Want UGC videos that work for your brand?
Create your brand account for free and receive creator proposals. You only pay per video.
4. Launch a clear brief
If the brief is generic, the content will be generic.
Always include:
- What the creator should communicate (main benefit)
- Recording instructions: background, clothing, tone…
- Duration and format
- Expected tone (natural, expert, entertaining…)
- Request a hook or multiple hooks
Check out: how to create a good brief.
5. Consider the sectors where male UGC performs best
If your brand fits here, choosing male profiles can improve credibility. There are niches where male UGC creators stand out in particular:
- Software and SaaS
- Video games
- Finance, insurance and investment
- Fitness and health
- Automotive and mobility
- Technology and gadgets
- Education and employment
| Sector | Recommended male UGC creator profile | Best-performing content type | Where to use it |
|---|---|---|---|
| Gaming | Casual or semi-pro gamer, natural, relatable language | Honest reviews, short gameplay, “first impressions”, comparisons | TikTok Ads, Reels, YouTube Shorts, product landing page |
| Technology & Gadgets | Curious, informative profile, “I’ll explain it simply” style | Unboxings, quick demos, real pros and cons | Website (PDP), ads, organic social |
| Software / SaaS | Young professional, expert yet approachable tone | Benefit explanations, use cases, “how I use it” | LinkedIn, landing pages, paid B2B |
| Finance / Insurance | Serious, credible profile, no showboating | Service explanations, real-life cases, saving time/money | Website, Meta ads, remarketing |
| Fitness & Health | Real user, not necessarily an athlete | Short routines, real results, personal experience | Instagram, TikTok, PDP |
| Automotive & Mobility | Urban user, practical language | Real experiences, comparisons, everyday use | Ads, social, product listings |
| Education & Employment | Aspirational yet realistic profile | Testimonials, career change, “before/after” | Conversion landing page, ads |
| Travel & Tourism | Spontaneous, natural user | Real experiences, quick tips, reactions | Organic social, website, ads |
| Services (leads) | Regular person, credible, without a rigid script | Testimonials, service explanations, common objections | Landing page, remarketing, social media |
| General Ecommerce | Real shopper, relatable style | Unboxing, honest review, real product use | PDP, PLP, ads |
6. Start testing (and scale what works)
UGC works when you iterate quickly. Don’t look for “the perfect creator” from the very beginning.
- Test with at least 2–3 different creators
- Analyze which tone and profile convert best
- Scale that style in future videos
And before we wrap up, here’s our podcast:
Finding male UGC creators isn’t a matter of luck, but of looking in the right place with the right mindset. Forget about follower counts, prioritize naturalness, and rely on UGC platforms to save time and get it right sooner.
Frequently asked questions
What should a good male UGC creator have?
They should express themselves well on camera or while acting, record with a mobile phone offering decent audio and video quality, and come across as credible when using a product or service.
What should a brief for UGC creators include?
It should specify what the creator needs to say, recording instructions, the duration and format, the expected tone, and whether they should prepare one hook or several multihooks.
Which sectors do male UGC creators excel in?
They excel particularly in software and SaaS, video games, finance, insurance and investment, fitness and health, automotive and mobility, technology and gadgets, education and employment, travel and tourism, and services.
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