Find creators with the advanced filter
Choose the ideal creator to make your video based on their age and gender, review their portfolio and work, and give them instructions so they record the content.
Publish on the creators’ social media
✓ 100% Free ✓ Paid per video
Publish the videos made by UGC creators — on your social media
Receive the video for your use
Launch the brief and receive 1 UGC video with usage rights included, ready to download and use on your social media, campaigns, website, or marketing strategy.
Plus... publish on the UGC creator’s social media!
In addition to receiving the video for your use for organic or paid, ask in the brief that the creator posts on their Instagram, TikTok, or both social networks.
Then, talk to the creator via chat on the platform; if you want to make a collaborative video, have them tag the brand and promote the content with paid.
Videos made on HICARI — on our platform
Creators post on their own social media
Collaborative video
Collaborative video on Instagram and TikTok
This type of collaborative posts appears on the UGC creator’s and the brand’s profile. They can be done on Instagram, TikTok, or both platforms, depending on what’s requested in the brief. The goal is to expand the reach of the content by tapping into the creator’s audience, while also making it feel more natural.
Tag the brand
Only tag the brand
The brand asks that the UGC creator tags the brand and/or mentions it in the content copy. It’s a natural way to reference the brand in a more organic manner. In this case, the content would need to be marked as “Advertisement” since the creator receives monetary compensation for posting the content on their social media.
Ads on the creator’s profile
Promote the creator’s content
Use the creator’s profile post to run an ad for your brand in a super organic way. Promote the creator’s content.
You can do:
- Promoted collaborative Instagram
- Instagram only on the creator’s profile. promoted
- TikTok Spark Ads.
Benefits of using the HICARI platform
Free platform
Access the platform for free to view all creators and get started
No subscription
No subscriptions or long-term commitments. Pay only for each video you receive
Full usage rights
The content delivered to the brand comes with unlimited usage rights
Centralize and optimize
Centralize the search for creators, processes, and billing
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What does it cost to publish on a UGC profile?
On HICARI, all content requests—both public and private—to creators include delivering videos to the brand. The cost varies depending on the creator and the video length, but from €70 you can already have videos.
Posting on the social media profile of the UGC creator is optional and has a small extra cost depending on whether it’s only 1 social network or both, which can be +€20 (Instagram or TikTok) or +€30 (both social networks).
Check the creator’s profile on the platform, whether it’s a public or private request, as long as they have enabled their Instagram, TikTok, or none of the social networks. In that case, it wouldn’t be possible for them to post on their profile.
Is it worth posting on the UGC creator’s social media?
It depends on the brand strategy. It has both pros and cons.
Pros:
- Allows you to reach new audiences (from the creator) if it’s collaborative content.
- In principle, reach is higher if it’s collaborative content on social media.
- The content is uploaded by a creator and “doesn’t look like it’s created by the brand,” so it usually performs better in ads.
- You can do UGC Ads from the creator’s account.
Cons:
- The content won’t appear on the brand’s profile unless it’s made collaborative, missing the chance to launch great content.
How many followers do UGCs have?
UGC creators aren’t influencers. Most have active social media accounts and have between 500 and 3,000 followers, although there are profiles that are micro-influencers and can exceed 10,000 followers. At HICARI, you’ll be able to see the follower range on each creator’s profile.
Is it posted on 1 or multiple profiles?
Each content request (brief) is addressed to one (1) single creator, so you’ll only receive one video and/or have the option to publish on their profile.
If you want to publish across multiple profiles, then we’re talking about a UGC campaign, where it’s posted to 5, 20, 50, 500 creators—or however many you need. If you’re looking to run UGC campaigns, get in touch with us and we’ll help you, because we’re not only a UGC platform—we also handle ad-hoc work for UGC agency.