In short
- HICARI comes from HIKARI, a Japanese word meaning light.
- Light represents the ideas, stories and talent of those who create content for brands.
- The «C» replaces the «K» to make the name our own and highlight that content is at its heart.
When Gonzalo and I decided to create this platform, we knew we didn’t want to be just a marketplace for UGC content and UGC creators. We wanted to create a community, a space with soul. And like every project with soul, the name had to tell a story. Options like contentplatform.com or ugcplatform.com and the like simply wouldn’t do…
The platform’s name, HICARI, comes from the Japanese word HIKARI, which means light.
And what does light have to do with a content creator platform?
Everything.
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Because light is what turns on a camera.
It’s what guides an idea.
It’s what lies behind every video that moves, inspires or sells.
And above all, it’s what the people who create carry inside them.
Creators —with or without followers—are exactly that: light in motion. They’re the ones who take a brief and turn it into something that connects. They’re the ones who film with their phones and turn it into magic. They’re the ones who tell stories that shine. They’re not AI.
Why did we change the “K” to a “C”?
For two reasons.
- The first: because we wanted to make it our own.
- And the second: because content—with a C—is at the heart of everything that happens here.
HICARI is light, content and community. It’s the meeting point between brands eager to connect and people eager to create.
So now you know:
- If you’re a brand, you can find the light your campaigns need here.
- And if you’re a creator, your talent has a place to shine.
Welcome to HICARI.
Frequently asked questions
What does HIKARI mean?
HIKARI is a Japanese word meaning light. The name HICARI comes from it, representing the creativity and talent of the people who create content.
Why did HICARI change the «K» to a «C»?
The «K» was changed for two reasons: to make the name our own and because content, written with a «C», is at the heart of everything that happens on the platform.
What can brands find on HICARI?
Brands can find talented creators who can turn a brief into content that connects. HICARI is a meeting point between brands eager to connect and people eager to create.
For brands
UGC videos for your brand
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