The 29 best social media agencies & content creation companies

Updated March 30, 2026.

With Google changing its algorithm every day, AI stealing traffic from ecommerce businesses, and social media algorithms (like Instagram’s) being completely crazy… You’re probably looking for a social media agency to replace your current agency or start working with one that complements your team or serves as an extension of your brand—and you’re right to consider it. Social media is at the heart of many companies and is a fundamental pillar for building a brand.

But the model has changed. Today, brands aren’t just looking for social media agencies that publish content; they’re looking for results, authenticity, and creativity. That’s why new hybrid solutions are emerging that move away from the obsolete traditional social media management model, mainly because of:

• Low-quality content creation
• Use of templates (Canva)
• Recurring use of image/video libraries
• Lack of internal agency resources and excessive workload
• Content creation by department members (burnout + lack of creativity)
• Lack of comprehensive strategies involving outsourced resources (creators, actors, co-branding…)

Obviously, this can’t be done by a social media agency that charges you €200 per month. But of course, not all companies can pay €3,000 per month for social media (some charge that much and still follow that outdated model).

So?

Before rushing into hiring an agency or whatever it is you’re planning to hire, consider these key factors:

• Clear objectives: Do you want more visibility, engagement, traffic, or sales? Is your problem a lack of content? Quality content? Answer this out loud: What do you need, and what do you think you can achieve?
• Monthly budget: a small agency usually costs between €300 and €1,000 per month, a midsize agency between €1,000 and €3,000, and a large agency easily exceeds €3,000, potentially reaching €20,000.
• Type of content: organic, social ads, UGC, influencers… or everything.
• Response capacity: social media changes every week; agility matters more than size.
• Flexibility, rigidity, or freedom: what are you looking for?

Now, let’s get to the list of the best social media agencies.

No matter how serious your company is, a meme always brings a smile, right? :)

Below is the updated and expanded list of 29 leading agencies and platforms for creating social media content in Spain:

1. Ogilvy – One of the most influential global agencies, with a creative focus.
2. Play The Game Agency – agency specialising in content creators and entertainment content
3. Manifiesto – Creative agency recognised for purpose-driven campaigns.
4. Havas Media – Strong presence in branded content and global campaigns.
5. BUZZ – Young, creative agency focused on trends, UGC and content creators.
6. Good Rebels – Focused on humanising brands through emotional content.
7. Elogia – Experts in performance and social media marketing.
8. DONT Agency – Focused on UGC video content and creative content.
9. Publicis – Huge group providing services to Spain’s largest companies.
10. Hello Media Group – Integrated communications and reputation management.
11. Marketing Paradise – Known for their different way of communicating (and for the podcast).
12. SIDN Digital Thinking – Multichannel strategies with a measurable approach.
13. Flat 101 – CRO leaders, also offering social media management services
14. HICARI – Focused on creating UGC video content.
15. La Verbena LAB – Strategic social media with a focus on storytelling.
16. We Are Social – International benchmark in social media and digital culture.
17. Dobus – Focused on building brand communications.
18. Briosso’s Marketing – Focused on sketches and relatable, creative content.
19. Social Mood – Creative agency focused on branded content.
20. NeoAttack – One of Spain’s largest SEO and Social Media agencies.
21. Wanapop – They manage social media in a traditional way, but with great efficiency.
22. Karmina – Creativity combined with performance.
23. Padre – Managing accounts such as Santalucía, with a focus on UGC and creativity.
24. Distrito Agencia – Specialists in social content and emotional branding.
25. Relevant Traffic – Media, data and social media strategy.
26. The Social Media Family – Creativity in social media management.
27. Zink Marketing – B2B social media with a consultative approach.
28. Social Noise – Creative campaigns built on technology.
29. Burns The Agency – Their focus is creativity in the daily management of social media.

Criteria used to rank the best social media agencies: the mix includes years of experience in the industry, the volume and recognition of their clients, as well as the creativity and evolution of their clients’ own social media presence. These three criteria, together with the expertise gained from having worked with many of these agencies, form the final list.

HICARI isn’t a conventional agency; it’s your partner for creative content creation + UGC videos + PRO editing. Its great advantage: incredible prices and, without exaggerating… the best offer on the market — something regular agencies would charge a fortune for.

• Price: from €399 per month up to €2,000, mainly depending on the number of pieces of content created. Videos made by real content creators—quality videos that work, engage and sell. All through a new concept created by HICARI: UGC 2.0, combining creativity, UGC scripting + professional editing.
• Ideal for: brands that need creative, fresh, real, different content.

And if you can’t or don’t want to change your marketing agency…

HICARI can enhance it by serving as an additional tool, creating specific videos that complement what you usually produce. Agencies can continue managing the overall strategy or paid media, while HICARI acts as a “white-label” service that keeps the content calendar supplied with high-value content.

Here’s a video produced for WAH by HICARI based on our UGC 2.0 concept, significantly improving the engagement of WAH’s latest videos (excluding influencers):

Here you can see other examples of videos produced by HICARI.

But don’t worry—if you absolutely need a social media agency (your boss insists), HICARI is still your perfect ally:

• Create UGC videos to complement your agency’s valuable content or strategy.
• Increase the variety of creators (faces) on your social media channels.
• Test different creators and formats.
• Save on costs compared with traditional content creation and even UGC agencies.

Many companies confuse “publishing content” with “having a strategy”. A good social media agency or platform should handle:

• Content strategy: tone, frequency and objectives for each network.
• Content management or creation: the key to everything.
• Community management: responding, moderating and driving engagement.
• Creative assets: design, video and copywriting.
• Paid Media (social UGC Ads): ad and audience optimisation.
• Analysis and reporting: measuring performance and adjusting the monthly plan.
• Social listening: identifying trends and conversations about the brand.

• Startups and SMEs: look for agility, UGC content and low costs. HICARI is ideal for this profile, as it allows you to focus on valuable video content at an incredible price.
• Ecommerce: prioritise UGC agencies or platforms such as HICARI that allow you to create bespoke videos and use them in your ecommerce store on PDPs or throughout the different funnel stages.
• B2B companies: opt for valuable content strategies (LinkedIn + testimonial UGC).
• Large brands: combine a global agency (Ogilvy, Havas) with monthly UGC to fuel campaigns.

The best social media agencies are not simply the largest, but those that understand how to connect with real audiences. The brands that integrate UGC content, data-driven strategy and creativity will lead the market. And that is where HICARI positions itself as the natural evolution of social media agencies: a platform that brings together strategy, authenticity and results.