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Testimonial video for Orangetheory Fitness — UGC video
The renowned multinational Orangetheory Fitness used the UGC platform HICARI to create content for its social media and also use in its Social Ads campaigns.
To do so, it chose a content creator with a sociodemographic profile similar to its target audience and invited her to a class to try it out and share her experience in the video.
Published on
real campaign videos
ClientSuccess story: Orangetheory Fitness
x10 organic KPIs
Orangetheory Fitness in numbers
- x10 Organic KPIs
- x5 Social Ads leads
The challenge for Orangetheory Fitness — the HICARI solution
The challenge
Generate high-quality, authentic content to explain its training methodology. Although customers were uploading content (especially to Instagram Stories), it was not enough to create high-quality UGC videos for the fee or for use in paid media.
The solution
HICARI made it possible to produce high-quality UGC video content at scale, quickly and affordably, inviting creators to try its innovative training method and share their experiences.
Case study details
- Client
- Orangetheory Fitness
- Industry
- Beauty and health
- Service
- UGC platform
- Channels
- Social media and Social Ads
RESULTS:
- Explain the benefits
- Build a sense of closeness
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Videos created on HICARI — on our platform
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