MASORANGE is Spain’s leading internet and mobile operator, integrating brands such as Orange, Yoigo, Jazztel, MASMOVIL, Pepephone, or Lebara, among others.
RESULTS:
The challenge
The Paid Media department of the MASORANGE group needed to generate assets for Meta campaigns for all of its brands, with the ability to choose the creator and segment by language or sociodemographic characteristics quickly and at their own pace.
The problem
They worked with a UGC agency that was not only significantly more expensive, but also not scalable. Content production was slow because it was limited to the agency’s pre-selection, and they couldn’t access a large pool.
The solution
HICARI’s platform solved all of those issues, with hundreds of segmented creators available at the click of a button, and the entire process centralized. No more wasting time on contracts, negotiations, searching for profiles… none of that. In just 3–5 days, their content was delivered, edited, and ready to use.
Complement your strategy by adding real voices that generate instant trust. Discover native content designed specifically to stop your customers’ scroll.
Produce real videos and reduce your creative costs. Scale the production of visual content for your social media or Paid Media campaigns.
Upload the content to your brand’s official profiles or launch campaigns by posting directly from the creators’ profiles (Whitelisting).
