Videos with real families for TikTok, Instagram, and Ads campaigns.
Creation and management of UGC content featuring real parents and children to showcase VTech toys in a natural, fun, and educational way—centralizing creators, contracts, payments, and communication from HICARI.
OBJECTIVES:
The challenge
When a brand wants to produce UGC content on a recurring basis, the real work isn’t finding a creator. The hard part is scaling it. Constantly searching for profiles, negotiating terms, sending products, answering questions, following up, managing deliveries, approving revisions, processing payments, and ensuring the correct assignment of rights can take up a lot of time.
The problem
Each creator works differently. Some send quotes, others need specific contracts, and others invoice through different channels. Without a centralized tool, the marketing team ends up handling multiple conversations, documents, and payments spread across emails, spreadsheets, and private messages.
The solution
With HICARI, VTech can tap into a large community of specialized UGC creators focused on family content and select profiles tailored to each campaign.
From a single platform, it manages the entire process: creator selection, communication, deliveries, contracts, rights assignment, and centralized payments.
This makes it possible to produce content consistently—with different families, new creative approaches, and consistent quality—without increasing the team’s workload.
Complement your strategy by adding real voices that generate instant trust. Discover native content designed specifically to stop your customers’ scroll.
Produce real videos and reduce your creative costs. Scale visual content production for your social media or Paid Media campaigns.
Upload the content to your brand’s official profiles or launch campaigns by posting directly from the creators’ profiles (Whitelisting).
