Same industry
OCU
Tech & consumer
Videos for social media by OCU
- Tech & consumer
- UGC platform
UGC for VTech Spain
Videos with real families for TikTok, Instagram, and Ads campaigns.
Creation and management of UGC content featuring real parents and children to showcase VTech toys in a natural, fun, and educational way—centralizing creators, contracts, payments, and communication from HICARI.
Published on
real videos from the campaign
ClientSuccess: VTech
The challenge of VTech — the solution from HICARI
The challenge
When a brand wants to produce UGC content on a recurring basis, the real work isn’t finding a creator. The hard part is scaling it. Constantly searching for profiles, negotiating terms, sending products, answering questions, following up, managing deliveries, approving revisions, processing payments, and ensuring the correct assignment of rights can take up a lot of time.
The problem
Each creator works differently. Some send quotes, others need specific contracts, and others invoice through different channels. Without a centralized tool, the marketing team ends up handling multiple conversations, documents, and payments spread across emails, spreadsheets, and private messages.
The solution
With HICARI, VTech can tap into a large community of specialized UGC creators focused on family content and select profiles tailored to each campaign.
From a single platform, it manages the entire process: creator selection, communication, deliveries, contracts, rights assignment, and centralized payments.
This makes it possible to produce content consistently—with different families, new creative approaches, and consistent quality—without increasing the team’s workload.
Case sheet
- Client
- VTech
- Industry
- Tech & consumer
- Service
- UGC platform
- Channels
- TikTok, Instagram and Ads
- Creators
- Real families
OBJECTIVES:
- Real family content
- Work with multiple creators
- Centralize payments and legal documentation
- Reduce management time
More success stories
More UGC videos made in HICARI
Multichannel Strategy
UGC videos for your social media or Ads campaigns
Complement your strategy by adding real voices that generate instant trust. Discover native content designed specifically to stop your customers’ scroll.
Videos from €70
Produce real videos and reduce your creative costs. Scale visual content production for your social media or Paid Media campaigns.
For your brand or on its social channels
Upload the content to your brand’s official profiles or launch campaigns by posting directly from the creators’ profiles (Whitelisting).