Same industry
G-SHOCK
Tech & consumer
Social & ads videos for G-SHOCK, Casio brand
- Tech & consumer
- UGC platform
Videos for social media by OCU
OCU is well known in Spain: it’s the Organization of Consumers and Users that defends consumers’ rights. A highly active organization that constantly publishes news and alerts consumers, so using social media is essential to its communication strategy.
Published on
real videos from the campaign
ClientSuccess: OCU
The challenge for OCU — the solution from HICARI
The challenge
OCU needed to be able to generate video content in order to explain its communications and alerts more effectively, while also humanizing the brand and gaining greater exposure and reach through the use of video content.
The problem
OCU, like many other companies, can’t keep issuing dozens of invoices to different creators on a recurring basis due to its lack of agility.
The solution
HICARI, on its platform, centralizes all its operations—from finding creators to managing its communications and the single centralized payment made to HICARI. Forgetting about any other problem other than thinking through the brief and the content to create.
Case sheet
- Client
- OCU
- Industry
- Tech & consumer
- Service
- UGC platform
- Channels
- Social media
RESULTS:
- Humanize the brand
- Explain issues
- Increase reach
- Convey closeness
OCU's videos
More success stories
Other UGC videos made in HICARI
Multichannel Strategy
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Videos from €70
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