OCU is well known in Spain: it’s the Organization of Consumers and Users that defends consumers’ rights. A highly active organization that constantly publishes news and alerts consumers, so using social media is essential to its communication strategy.
RESULTS:
The challenge
OCU needed to be able to generate video content in order to explain its communications and alerts more effectively, while also humanizing the brand and gaining greater exposure and reach through the use of video content.
The problem
OCU, like many other companies, can’t keep issuing dozens of invoices to different creators on a recurring basis due to its lack of agility.
The solution
HICARI, on its platform, centralizes all its operations—from finding creators to managing its communications and the single centralized payment made to HICARI. Forgetting about any other problem other than thinking through the brief and the content to create.
Complement your strategy by adding real voices that generate instant trust. Discover native content designed specifically to stop your customers’ scroll.
Produce real videos and reduce your creative costs. Scale the production of visual content for your social media or Paid Media campaigns.
Upload the content to your brand’s official profiles or launch campaigns by posting directly from the creators’ profiles (Whitelisting).
