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  • Energy & services

Creation of UGC videos for social ads for Nexus Energía

Nexus Energía is one of the electricity and gas companies growing the fastest in Spain, and as part of its marketing and acquisition strategy it has worked with HICARI to generate UGC video content and Motion Graphics assets for its Ads campaigns.

Published on

real videos from the campaign

ClientSuccess: Nexus Energía

The challenge for Nexus Energía — the solution from HICARI

  1. The challenge

    Help the brand generate scalable content for its Paid campaigns focused on creative assets in Motion and UGC videos with different creators and simple scripts, but centered on Paid Media.

  2. The solution

    HICARI proposed a pool of creators aligned with the brand and its goals, and iterated with the brand both on creators and later on scripts, content, and changes—until it had content pieces that were perfectly imperfect. All of this made scalable from the HICARI UGC platform.

Case sheet

Client
Nexus Energía
Industry
Energy & services
Channels
TikTok and Social Ads

RESULTS:

  • Service description
  • Human assets for paid
  • A/B Test Motion vs UGC
  • Conveys closeness
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Multichannel Strategy

UGC videos for your social media or Ads campaigns

Complement your strategy by adding real voices that generate instant trust. Discover native content designed specifically to stop your customers’ scroll.

  • Videos from €70

    Produce real videos and reduce your creative costs. Scale the production of visual content for your social media or Paid Media campaigns.

  • For your brand or on its social media

    Upload the content to your brand’s official profiles or launch campaigns by posting directly from the creators’ profiles (Whitelisting).

30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off