Nexus Energía is one of the electricity and gas companies growing the fastest in Spain, and as part of its marketing and acquisition strategy it has worked with HICARI to generate UGC video content and Motion Graphics assets for its Ads campaigns.
RESULTS:
The challenge
Help the brand generate scalable content for its Paid campaigns focused on creative assets in Motion and UGC videos with different creators and simple scripts, but centered on Paid Media.
The solution
HICARI proposed a pool of creators aligned with the brand and its goals, and iterated with the brand both on creators and later on scripts, content, and changes—until it had content pieces that were perfectly imperfect. All of this made scalable from the HICARI UGC platform.
Complement your strategy by adding real voices that generate instant trust. Discover native content designed specifically to stop your customers’ scroll.
Produce real videos and reduce your creative costs. Scale the production of visual content for your social media or Paid Media campaigns.
Upload the content to your brand’s official profiles or launch campaigns by posting directly from the creators’ profiles (Whitelisting).
