UGC for Nivea – videos for TikTok

When a brand wants to produce UGC content on a recurring basis, the real work is not finding a creator. The challenge is scaling it. Searching for profiles, negotiating terms, sending products, answering questions, following up, managing deliveries, approving revisions, processing payments and ensuring the correct transfer of rights can be very time-consuming.

Every creator works differently. Some send quotes, others need specific contracts, and others invoice through different channels. Without a centralized tool, the marketing team ends up managing multiple conversations, documents and payments spread across emails, spreadsheets and private messages.

With HICARI, Nivea, through its marketing agency, can both generate content for the brand and launch UGC campaigns, managing the entire process from a single platform. Creators accept the terms before participating, payments are centralized, communication takes place within the project, and usage rights are formalized automatically through integrated contracts. The result: less administrative work and more time to focus on creating quality content.