In short
- Discover what to look for when choosing a social media agency and how to avoid common mistakes.
- Learn how to review its portfolio, creativity and expertise in short-form video and UGC.
- Find out which metrics, day-to-day management and pricing models you should demand for a transparent collaboration.
In this episode, I explain the key points for choosing the right social media agency and avoiding common mistakes in video creation, social media management, etc.
We analyse whether a specialised agency or a full digital agency is right for you, how to evaluate its actual portfolio, what level of creativity it should bring, and why it is essential for it to master current formats such as short-form video and UGC.
We also review which metrics they should report to you, on which networks, what day-to-day management should look like (comments, private messages, interaction), and which pricing models are the most transparent to avoid surprises.
Want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
If you are considering hiring a social media agency, this episode will help you understand what to ask for, what to demand and what to avoid to ensure a profitable collaboration aligned with your brand.
🚀 An episode produced by HICARI.io, the platform that connects brands with UGC content creators.
🎧 Listen to this episode on your favourite platform
Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .
You may be interested in:
Frequently asked questions
What type of social media agency should you hire?
It depends on your needs: you can consider a specialised agency or a full digital agency. Your choice should align with your brand and the services you need.
Which current formats should an agency master?
It should master formats such as short-form video and UGC, as well as provide the level of creativity you expect for video creation and social media management.
Which aspects of day-to-day management and pricing should you review?
You should clarify which metrics they will report to you and on which networks, how they will manage comments, private messages and interaction, and which pricing model they will use to avoid surprises.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
Create a brand accountor talk to the team
