In short
- AI doesn’t replace good UGC creators: it gives them superpowers and an advantage if they learn to use it first.
- Its most useful applications include impossible effects, generated b-roll, natural voiceovers and templates with an almost production-company finish.
- Content generated without human involvement may be competent, but forgettable: brands are looking for people, opinions and authenticity.
AI is going to put an end to UGC creators.
Right?
In this episode of Todo es Contenido, HICARI’s podcast, we explain why we believe the opposite is actually happening: AI doesn’t replace good UGC creators—it gives them superpowers—and whoever learns to use it first will have a huge advantage.
We review the uses that really make a difference: impossible effects that stop the scroll without needing to be a professional editor, b-roll generation without recording anything (offices, cities, cars, cafés), natural AI voiceovers for intros or versions in other languages, and weekly templates with an almost production-company finish. We also discuss the real danger: using AI to generate the script, video, voice and post without human involvement. The result is competent but forgettable content—because brands are still looking for people, opinions and authenticity.
Listen to the full episode to discover how UGC creators are already using AI as an accelerator, not a replacement.
Do you want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
This episode is sponsored by VIDL, the platform that lets you generate supporting clips, create videos from text or images, add impossible effects and produce social media content in minutes instead of hours.
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Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .
Frequently asked questions
What uses of AI can make a difference for UGC creators?
AI makes it possible to create impossible effects, generate b-roll without recording, produce natural voiceovers for intros or different languages, and use templates with an almost production-company finish.
What is the real danger of using AI in UGC content?
The risk arises when AI generates the script, video, voice and post without human involvement. The result may be competent, but forgettable.
What does VIDL offer content creators?
VIDL lets you generate supporting clips, create videos from text or images, add impossible effects and produce social media content in minutes instead of hours.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
Create a brand accountor talk to the team
