In short
- Creating UGC provides content for use on your own channels, while a UGC campaign also seeks to distribute it.
- The choice depends on whether you need creatives for your brand or want to increase visibility and conversation.
- A good UGC video can be reused for months, so it is worth building a content library.
In this article
Many brands say they want to create UGC, but in reality, they are not clear about what they need.
And that confusion can lead to investing their budget poorly.
Listen to the full episode
In this episode, we explain with examples when it makes sense to invest in UGC, when launching a UGC campaign is worthwhile, and how to avoid one of the most common mistakes brands make.
🎙️ You can listen to the episode here
Creating UGC is not the same as launching a UGC campaign
When a brand commissions UGC, it is usually buying content that it will then use on its own social media, ads, website, or email marketing.
By contrast, a UGC campaign also seeks to distribute the content. Creators may publish on their profiles, collaborate with the brand, or take part in a joint initiative to generate greater reach and conversation.
The key question. Before you start, ask yourself:
Do I need content for my brand, or do I need that content to reach more people?
- If you are looking for creatives for ads or your own social media, you probably need UGC.
- If you want to raise awareness of a launch or generate buzz around a campaign, a UGC campaign with multiple creators may be the best option.
Do you want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
Content remains the most valuable asset
A post may last a few days, but a good UGC video can be reused for months in paid campaigns, social media, or on your website. That is why more and more brands are prioritising building a content library rather than relying solely on a creator’s reach.
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Frequently asked questions
What does a brand get when it commissions UGC?
It gets content to use on its own social media, ads, website, or email marketing. The focus is on creating assets for the brand’s channels.
What does a UGC campaign offer compared with creating UGC?
In addition to generating content, it seeks to distribute it. Creators can publish it on their profiles, collaborate with the brand, or take part in a joint initiative to generate greater reach and conversation.
Why is it useful to create a content library?
A good UGC video can be reused for months in paid campaigns, social media, or on the website. This allows brands to prioritise content rather than relying solely on a creator’s reach.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
Create a brand accountor talk to the team
