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Podcast: DO NOT hire a Social Media agency

In short

  • A social media agency can involve high prices, boring content and little return.
  • The episode explains when hiring an agency makes sense and when it doesn’t.
  • Sometimes you only need content that works, produced by UGC content creators.

DO NOT hire a social media agency.

Spoiler: unless you actually need one. And if that’s the case, take a look at this: the best social media agency in Spain.

But you may not need one…

You may come across cases with high prices, boring content and no return.

In this episode, we talk about when an agency makes sense… and when you only need content that works.

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🚀 An episode produced by HICARI.io, Spain’s leading UGC platform connecting brands with UGC content creators. Sign up for FREE now and connect with hundreds of creators!

🎧 Listen to this episode on your favorite platform

Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .

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About the author

Miguel Palau

CMO / Cofounder HICARI

Writes about UGC, social media content and Paid Media, drawing on the projects we run every day at HICARI.

Frequently asked questions

What problems can some social media agencies present?

The content may be boring, come at a high price and fail to generate a return. That’s why, before hiring an agency, it’s worth considering whether you really need one.

When does it make sense to hire a social media agency?

The episode addresses precisely when an agency makes sense and when it doesn’t. The decision depends on whether you need an agency or simply content that works.

What alternative to hiring an agency is suggested?

The suggested alternative is to focus on creating content that works. This content can be produced by UGC content creators connected with brands.

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