In short
- The 2026 World Cup is also about conversation, culture and entertainment—not just football.
- Brands can leverage memes, predictions, WhatsApp groups and debates to create content.
- The official call-up, signings, the WhatsApp group and VAR can be adapted to any industry.
In this article
Many brands will make the same mistake when the 2026 World Cup arrives and think:
“We’re not a sports brand”
“We have nothing to say”
Meanwhile, other brands will take advantage of one of the moments with the most concentrated attention of the year. Because the World Cup isn’t just football. It’s conversation, culture, entertainment.
And when millions of people are talking about the same thing, content opportunities emerge for virtually every industry.
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And the World Cup isn’t really about football
The most interesting part of the World Cup usually isn’t the matches.
- It’s the memes.
- The predictions.
- The WhatsApp groups.
- The impossible predictions.
- The discussions at the office.
- The friends who become national team managers for a month.
That’s what fills social media. And that’s exactly what brands can take advantage of.
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Content ideas any brand can adapt
Spoiler: yes, you can create content with UGC creators and you can do it on HICARI. Brands that already use our UGC platform, such as Idealo, are already creating World Cup content like this:
The official call-up
A format everyone understands.
Examples:
- The starting 11 for surviving a move.
- The ideal eleven for passing exams.
- The call-ups for getting bikini-ready.
- The key players for launching a startup.
The WhatsApp group
Perfect for humor and everyday situations.
Examples:
- The marketers’ WhatsApp group during the World Cup.
- The freelancers’ WhatsApp group.
- The gym’s WhatsApp group.
- The students’ WhatsApp group.
The summer signings
Ideal for introducing:
- New campaigns
- New products
- New employees
- New features
As if it were an official footballer presentation.
The VAR of your industry
One of the most versatile formats.
“VAR review…”
- Purchasing mistakes
- Customer excuses
- Common mistakes
- Bad decisions in the industry
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Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Find out more on the official page 👉 TODO ES CONTENIDO Podcast .
Frequently asked questions
Why can the World Cup be relevant to brands that aren’t sports brands?
Because the World Cup generates conversation, culture and entertainment around memes, predictions, WhatsApp groups, forecasts and discussions that fill social media.
What content formats can a brand adapt?
It can use the official call-up, the WhatsApp group, the summer signings or the VAR of its industry to present situations, products or decisions in a recognizable way.
Can you create World Cup content with UGC creators?
Yes. Brands can create content with UGC creators and do so on HICARI, as brands already using the UGC platform are doing.
For brands
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