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Podcast: Is UGC worth creating?

In short

  • The episode explores whether UGC is worth creating.
  • Before answering, it explains what UGC is and how it can provide value to businesses.
  • The podcast explores how UGC can help generate returns through authentic and creative content for campaigns.

In this episode of TODO ES CONTENIDO, your favorite marketing podcast, we ask ourselves: is UGC worth creating?

The answer will surprise you. But to find out, you have to listen to the full podcast.

A question that many marketers have asked themselves at some point. But before answering whether creating UGC videos is worth it, perhaps we should first explain properly what UGC is and how it can provide value and generate returns for businesses. Let’s get to it!

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🚀 A podcast produced by ⁠HICARI⁠, the platform that connects UGC creators with brands looking for authentic and creative content for organic and paid campaigns.

🎧 Listen to this episode on your favorite platform

Our marketing podcast “TODO ES CONTENIDO” is now available on the leading channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .

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About the author

Miguel Palau

CMO / Cofounder HICARI

Writes about UGC, social media content and Paid Media, drawing on the projects we run every day at HICARI.

Frequently asked questions

What central question does the episode explore?

The episode asks whether UGC is worth creating, a question many marketers have asked themselves at some point.

What is explained before answering?

Before answering, it explains clearly what UGC is, how it can provide value, and how it can help businesses generate returns.

What campaigns can this content be used for?

UGC can be used in organic and paid campaigns, with authentic and creative content connected to brands’ needs.

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