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Podcast: Is it worth making a commercial and investing €10,000 – €30,000?

In short

  • The episode analyzes whether producing a traditional, high-budget commercial is worthwhile.
  • It compares costs, impact and production times between commercials and UGC videos.
  • It explores which format delivers greater performance on social media and in ad campaigns.

In this episode of our marketing podcast, we analyze whether it is really worthwhile to produce a traditional, high-budget commercial and what return it can generate compared with other faster, more flexible and measurable formats, such as UGC.

We discuss:

  • Real costs
  • Impact
  • Production time
  • How profitability changes when you compare a €20k–€30k commercial with dozens of UGC videos optimized for social media and ad campaigns.

If you are considering investing in an advertising commercial, this episode will help you put the numbers on the table and understand which format delivers greater performance.

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🚀 An episode produced by ⁠HICARI.io⁠, the platform that connects brands with UGC content creators.

🎧 Listen to this episode on your favorite platform

Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Find out more on the official page 👉 TODO ES CONTENIDO Podcast .

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About the author

Miguel Palau

CMO / Cofounder HICARI

Writes about UGC, social media content and Paid Media, drawing on the projects we run every day at HICARI.

Frequently asked questions

What aspects are compared between a commercial and UGC?

Real costs, impact and production time are compared. It also analyzes the profitability of a €20k–€30k commercial compared with dozens of UGC videos optimized for social media and ad campaigns.

Who might find this episode useful?

It may be useful for anyone considering investing in an advertising commercial. It helps put the numbers on the table and understand which format delivers greater performance.

What formats are presented as alternatives to the traditional commercial?

The episode presents other faster, more flexible and measurable formats, such as UGC, and compares them with producing a traditional, high-budget commercial.

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