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Podcast: Doing SEO with UGC

In short

  • Video has become a discovery and SEO positioning tool, especially for informational queries and keywords.
  • The episode explores how to use UGC within an SEO strategy to gain visibility on social media, Google and Artificial Intelligence.
  • It covers SEO strategies for Instagram and TikTok, as well as the role of AI tools such as ChatGPT, Gemini, Copilot and Perplexity.

This episode of the TODO ES CONTENIDO podcast comes from this article we wrote: how to do SEO with videos. In this case, we go one step further and explore how to do it, its benefits, and how to use UGC within an SEO strategy to rank and gain visibility through social media, Google or Artificial Intelligence.

Video has gone from being merely a visual format for social media videos to becoming a powerful discovery and SEO positioning tool, especially for informational queries and keywords.

The role of AI (ChatGPT, Gemini, Copilot, Perplexity…) in video SEO.

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Our marketing podcast “TODO ES CONTENIDO” is now available on the leading channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .

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About the author

Miguel Palau

CMO / Cofounder HICARI

Writes about UGC, social media content and Paid Media, drawing on the projects we run every day at HICARI.

Frequently asked questions

Why is video important for SEO?

Video is no longer merely a visual format for social media and has become a discovery and SEO positioning tool, especially for informational queries and keywords.

How can UGC be used in an SEO strategy?

The episode explores how to incorporate UGC into an SEO strategy to rank and gain visibility through social media, Google and Artificial Intelligence.

Which platforms are covered in the episode?

It explains strategies for doing SEO on Instagram and TikTok. It also discusses the role of AI in video SEO, with tools such as ChatGPT, Gemini, Copilot and Perplexity.

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