In short
- Social ads campaigns perform better when images are combined with authentic and relatable UGC videos.
- Video UGC helps improve CTR, increase trust and multiply conversions across different platforms.
- HICARI.io facilitates collaboration between brands and creators to produce engaging, cost-effective and high-quality content.
In this episode of TODO ES CONTENIDO, we discuss a very common mistake among brands and digital marketing agencies: relying solely on image creatives for social ads campaigns, instead of combining and leveraging videos, especially in UGC format.
This problem does not occur only in marketing or social media agencies; it also affects many companies that manage their own campaigns in-house. The result is usually the same: ads that fail to make an impact, poor performance on social media, and a disconnect with the target audience.
Today more than ever, UGC videos have become key to improving CTR, increasing trust and multiplying conversions on Instagram, Facebook (How to Improve Facebook Ads), TikTok and Google Ads. Brands need authentic, fresh and relatable content created by real people that conveys value and connects directly with the audience (how to find content creators).
👉 In this episode, you will discover:
- Why images in social ads are no longer enough.
- How video UGC boosts the effectiveness of your campaigns.
- What brands that manage to stand out in an increasingly competitive environment are doing.
- And how platforms such as HICARI.io facilitate collaboration between UGC creators and brands to produce engaging, cost-effective and high-quality content.
If you are a marketer, entrepreneur or work on a social media team, this episode will give you the keys to transform your ad strategy and avoid the mistake that causes many campaigns to fail.
🎧 Listen to this episode on your favorite platform
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Frequently asked questions
Why is it not enough to use images in social ads campaigns?
Relying solely on image creatives can result in ads that fail to make an impact, poor performance on social media, and a disconnect with the target audience.
What does video UGC bring to advertising campaigns?
Video UGC boosts campaign effectiveness, improves CTR, increases trust and can multiply conversions through authentic content created by real people.
How does HICARI.io help brands?
HICARI.io facilitates collaboration between UGC creators and brands to produce engaging, cost-effective and high-quality content tailored to their campaigns.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
Create a brand accountor talk to the team
