In short
- Discover the video formats brands and creators can use, from reels and shorts to UGC.
- Relate each format to objectives such as engagement, branding and conversion.
- Learn how to choose videos according to the platform and produce them without large budgets, integrating UGC to build authenticity and trust.
Do you know which video formats really work on social media today? In this episode, we summarise HICARI.io’s article “Types of video content” to explore the different video formats brands and creators can use: reels, shorts, video posts, testimonials, mini-documentaries, behind the scenes, UGC and much more.
We tell you all about it here: What types of video content can I create for my brand?
Discover:
- Which video works for each marketing objective (engagement, branding, conversion).
- How to choose the right format depending on the platform.
- Practical tips for producing effective videos without the need for large budgets.
- Why integrating UGC changes the game when it comes to authenticity and trust.
Listen to TODO ES CONTENIDO if you want to transform your campaigns with videos that truly connect.
Podcast produced by HICARI.io, the community where brands and creators come together to generate authentic, powerful content.
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Frequently asked questions
What video formats are mentioned?
Reels, shorts, video posts, testimonials, mini-documentaries, behind the scenes and UGC are mentioned, among other formats that brands and creators can use.
How can I choose the right format?
The choice depends on the marketing objective, such as engagement, branding or conversion, and the platform where the video will be published.
Why integrate UGC into campaigns?
Integrating UGC can bring authenticity and trust to campaigns, helping create videos that truly connect with the audience.
For brands
UGC videos for your brand
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