In short
- Ads with UGC look like native content and can improve reach, clicks and conversions.
- UGC uses videos from real users, focused on authenticity and natural persuasion.
- Integrate UGC into awareness, the mid funnel and remarketing; measure retention and comments, and refresh your assets every month.
Perfect ads no longer work. In 2026, users trust real people more than studio videos. In this episode of TODO ES CONTENIDO, we discuss why UGC content has become the key element of paid media campaigns on platforms such as TikTok, Facebook (How to Improve Facebook Ads), YouTube and Instagram.
The new performance marketing has a human face.
Today, algorithms and user behavior favor ads that look like native content, not advertising. Videos recorded by real creators—without agency filters or brand scripts—deliver better results in reach, clicks and conversions.
Discover what UGC actually is when applied to paid media and how it can transform your results:
- 📱 They are videos or creatives created by real users (not influencers, not actors) and adapted for ads on TikTok, Meta or YouTube.
- 🎯 They do not aim for aesthetic perfection, but rather authenticity and natural persuasion.
Example: a creator showing how they use the product, with on-screen text and a simple CTA.
Want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
Why UGC improves your ad performance:
- Increases CTR because it does not look like an ad.
- Reduces CPA (cost per acquisition).
- Improves the relevance score → more reach for less money.
- In remarketing campaigns, it re-engages audiences better than a corporate spot.
- How to measure UGC ROI.
How to integrate UGC and Social Ads into your strategy:
- Use UGC content during the awareness phase (real problems + solutions).
- Reuse it in the mid funnel with comparisons, demos or testimonials.
- Adapt the CTA to the objective: “Discover it”, “Try it yourself”, “Buy at a discount”.
Practical tips for your campaigns:
- Test 3 to 5 UGC creatives per product or campaign.
- Adapt the format to each platform: TikTok, Meta, YouTube Shorts.
- Measure retention and comments, not just clicks.
- Refresh your assets every month: UGC content “burns out” quickly.
The future of paid media is not in perfect ads, but in ads that are real, human and tell a story.
🎧 Listen to this episode on your favorite platform
Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Find out more on the official page 👉 TODO ES CONTENIDO Podcast .
🚀 An episode produced by HICARI.io, Spain’s leading UGC platform connecting brands with UGC content creators. Sign up for FREE now and connect with hundreds of creators!
Frequently asked questions
What makes UGC different from traditional ads?
UGC is created by real users, not influencers or actors, and adapted for TikTok, Meta or YouTube. It does not aim for a perfect aesthetic, but rather authenticity and natural persuasion.
Which metrics should be measured in UGC campaigns?
In addition to clicks, it is worth measuring retention and comments to assess content performance. You can also analyze UGC ROI.
How is UGC integrated into the different stages of the funnel?
In awareness, it can address real problems and solutions; in the mid funnel, comparisons, demos or testimonials. In remarketing, it can re-engage audiences better than a corporate spot.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
Create a brand accountor talk to the team
