In short
- Discover 9 concrete actions to improve your Instagram ads and optimise campaigns with real data.
- The episode covers creative, targeting, testing, copy, metrics and UGC Ads to help you avoid common mistakes.
- Learn to create authentic ads, with effective hooks and a single objective, without relying on boring templates.
Are you investing in Instagram ads and not seeing results?
Are you promoting your products or services without being sure whether your campaigns are really working?
Don’t worry, you’re not the only one. Meta Ads (How to Improve Facebook Ads) is still one of the most powerful channels for selling, generating leads and growing a brand, but also one of the most saturated and competitive. And keep in mind: if your ads don’t convert, it’s almost never the algorithm’s fault (except for technical issues). Usually, the problem lies in the creative, the approach or the targeting.
In this episode, we share 9 concrete actions to improve your Instagram ads, avoid common mistakes and start optimising your campaigns with real data. We discuss creative, testing, targeting, UGC Ads, copy, key metrics and why the ads that perform best are the ones that don’t look like ads.
In this episode, you’ll learn:
- Why creative is the key to success when running Instagram ads
- How to define a single objective for each ad
- Which targeting mistakes are making you lose money
- Why you should always test (and how to do it properly)
- When to use real A/B tests in Meta Ads. UGC video vs static image in Meta Ads.
- Why UGC videos convert better than traditional ads
- Which metrics really matter in 2026.
- How to optimise your campaigns week by week
- What the ads that actually work have in common
Don’t forget: how to do SEO on Instagram | how to grow on Instagram
We speak openly about UGC Ads, authentic creative, hooks that grab attention in the first 3 seconds and how to stop relying on boring templates that do the same as everyone else.
Listen to the episode here:
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If you want to improve your Instagram ads without spending more budget, this episode is for you.
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Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .
Frequently asked questions
What usually goes wrong when an Instagram ad doesn’t convert?
Usually, the problem lies in the creative, the approach or the targeting, not the algorithm unless there are technical issues.
What topics are covered regarding UGC videos?
It explains why UGC videos can convert better than traditional ads and discusses authentic creative and hooks that grab attention in the first 3 seconds.
How can Instagram campaigns be optimised?
The episode recommends always testing, running real A/B tests where appropriate and optimising campaigns week by week using key metrics.
For brands
UGC videos for your brand
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