In short
- The lack of job offers is not due to bad luck or market saturation, but to the fact that many UGC creators do the same thing.
- The episode explores the hype in the sector, pricing, and the key portfolio mistake that prevents you from selling.
- Making pretty videos is no longer enough: brands hire based on how they perceive the creator.
If you're trying to make a living from UGC and no one is hiring you, it's not bad luck. And it's not that the market is saturated either.
👉 It's that most UGC creators are doing exactly the same thing.
In this episode, I tell you what almost no one says about UGC:
Want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
- Why there is so much “hype” in this sector
- What's happening with prices (and why they confuse brands)
- The key mistake in your portfolio that prevents you from selling
- Why making “pretty” videos is no longer enough
- And what brands are really looking for when they hire creators
We also share real insights from what we see at HICARI working with +300 brands and thousands of creators.
Spoiler: they don't hire you for making videos. They hire you for how you're perceived.
If you want to start standing out for real (and stop being just another creator), this episode is for you.
🎧 Listen to this episode on your favorite platform
Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .
Frequently asked questions
What topics are covered in the episode?
It covers hype in the UGC sector, pricing and its impact on brands, the key portfolio mistake, the importance of standing out, and what brands are looking for.
What are brands really looking for when hiring creators?
Brands don't hire creators solely for making videos. How they perceive the creator also matters, especially in an environment where many offer similar content.
What can prevent a UGC creator from selling their services?
A key mistake in your portfolio can prevent you from selling. In addition, making pretty videos is no longer enough to stand out and get brands to hire you.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
Create a brand accountor talk to the team
