Marketing agencies looking for UGC creators

This is increasingly one of the clients of HICARI. A marketing agency or social media agency (discover our tailor-made UGC service for marketing agencies here) that traditionally created image-based content with in-house designers and community managers, and has now evolved so that those profiles in the social media department become the “content creators” who appear in the videos, film and edit them.

The evolution has been natural.

Just as natural as the evolution of how users like you and me consume content, and how Instagram and TikTok algorithms have rewarded this type of content because it is what people consume. Real stories, real people.

And of course, if you work on a brand’s strategy and content from an agency, you can no longer (nor should you) create static image designs. It would not be very professional to propose that to a brand (I mean, it should not make up 90% of your content; there is obviously still room for standalone images and carousels). Yes, I am categorical about this because it is something the social networks themselves say: make videos. Real ones. Not with AI.

And this is where that need arises.

Marketing agencies need external creators; they cannot and should not constantly generate content using the same faces from their in-house staff for a pet food brand, a clothing brand or a car brand. Perhaps one of those people is the ideal profile for one of those brands, but they are unlikely to be right for all of them.

Faced with this need, agencies go looking for UGC creators.

And they find HICARI.

Because HICARI is not just a UGC platform where you can create content at your own pace; it is a UGC agency that acts as a content creation partner for agencies. We are not your competition; we are your ally.

Agencies come to us with needs such as: “I need creators with an electric car”, “I need 3 or 4 creators per month for a snack brand”, “We need 2 or 3 pieces of content per month for several clients”. These are some of the enquiries and requests we receive.

Unlike other UGC platforms, at HICARI you do not have to pay for campaigns. At HICARI, you can create UGC content starting with just one piece, while choosing the creator yourself. You only pay for the content.

Yes, with HICARI you always win. I assure you, and here I’ll explain why—and brands and agencies don’t know this:

• At HICARI, it is cheaper than requesting the video directly from the UGC creator 90% of the time. This is because prices are fixed on HICARI, and we know first-hand that most creators charge higher fees outside the platform. So, first point: the same creator, but cheaper.
• You do not have to negotiate, draw up contracts or sign anything. Everything is standardised on the platform, so you can forget about all the unnecessary bureaucracy.
• Thousands of creators at the click of a button: you do not have to review hundreds of portfolios and creators. You can use our advanced filter and quickly review the portfolio of the creator you want to make your video.
• Centralised communication and management: just as you would with a creator, you can chat with them, send documents, scripts, files… But everything is centralised and organised. You also have all your videos and requests archived in one place instead of across dozens of emails and Drive folders. And if necessary, you can give access to other colleagues (by email).
• Support and mediation. This is extremely important. Platforms such as Fiver offer no support or assistance if the creator does not respond or fails to deliver content of minimum quality; beyond leaving a negative review, you are stuck with the payment and the content. This does not happen at HICARI: support is available with a response time of under 24 hours, ready to help and step in.

As you can see, whether you work at a marketing agency or for a brand, it is always, always better to create UGC content directly with HICARI.

But we are not the ones saying this; it is said by clients who have gone from managing it themselves or using other platforms such as Fiver, Skeepers or agencies to doing it with us. Clients such as Masorange, Flexicar, VTech, The Lion King musical and Impress. And not only that: agencies managing clients such as Iberdrola, Nivea, Maxibon and Verti Seguros manage their social or ads content through HICARI.

And are you still looking for UGC creators out there and contacting them?

Come on, get over to HICARI now!