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Podcast: 3 Types of Content for Social Media That Work

In short

  • Discover 3 types of videos that tend to work on social media for brands and UGC creators.
  • Try vlogs with storytelling, comedy sketches, and comparison or before-and-after content.
  • Apply the need-based hook + solution + CTA formula to improve campaigns and connect with your audience.

Running out of ideas for your videos or posts? In this episode of TODO ES CONTENIDO, we tell you about 3 types of videos that almost always work on social media, whether you’re a brand or a UGC creator:

  • Vlogs with storytelling, where you show a problem and how you solve it.
  • Comedy sketches or everyday situations that create an instant connection.
  • Comparisons or before-and-after content that sparks instant curiosity.

You may also be interested in:

Discover the formula that never fails: need-based hook + solution + CTA. Learn how to apply it to improve your campaigns, attract more views and connect with your audience on TikTok, Instagram or Reels.

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🎧 Listen to this episode on your favorite platform

Our marketing podcast “TODO ES CONTENIDO” is now available on the leading platforms. Find out more on the official page 👉 TODO ES CONTENIDO Podcast .

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About the author

Miguel Palau

CMO / Cofounder HICARI

Writes about UGC, social media content and Paid Media, drawing on the projects we run every day at HICARI.

Frequently asked questions

What is a vlog with storytelling?

It’s a format in which you show a problem and how you solve it. It can help you tell a story in a relatable way on social media.

Which formats spark instant curiosity?

Comparison and before-and-after content spark instant curiosity. They are one of the recommended options for social media videos.

What is the formula for creating effective content?

The formula combines a need-based hook, a solution and a CTA. You can apply it to improve your campaigns, attract more views and connect with your audience.

For brands

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