In short
- The rates circulating on social media do not represent the average creator: new profiles tend to charge less.
- UGC is paid for based on production, creativity, and adaptation to the social format, not the creator’s audience.
- HICARI focuses on clear pricing, tiers, and volume so brands and creators can work together on a recurring basis.
In recent years, UGC has exploded: more UGC creators, more interested brands, and a great deal of misinformation about pricing. In this episode, I explain how much people really charge for creating UGC content and why the “standard” prices you see on TikTok don’t reflect reality.
How Much Does UGC Content Cost? UGC Rates. – HICARI
You may be interested: How Much Does UGC Content Cost?
The first key point: The supply of creators is huge. Thousands of people enter UGC every month, which means real prices are not as high as content creators claim. It’s not that they’re lying: they’re speaking from idealized scenarios that don’t apply to the average creator.
What social media says vs. what the market actually pays: On social media, people talk about videos costing €100–€300, packs costing €500–€1,000, or shoots costing €500. Yes, that exists… but only for profiles with storytelling, variety, quality, and demonstrable results. For new, standard, or beginner creators, real rates are lower (and that’s perfectly fine).
Why this happens: UGC is not influencer marketing (influencer vs UGC). You’re not paying for an audience: you’re paying for production, creativity, and adaptation to the social format. The brand generates reach through its ads campaign, not the creator. Combined with the huge supply, prices naturally adjust.
How this works at HICARI: HICARI is a UGC platform designed for brands:
- Clear, realistic pricing
- Tiered system
- Much more recurring demand
- A scalable volume-based model
Some creators will prefer to charge high rates outside the platform, and that is completely respectable. But at HICARI, the approach is different: enabling more brands to access UGC and allowing more creators to work much more thanks to volume.
The reality: Instead of 1 client per month at an inflated price, a creator on HICARI can produce 10, 20, or 30 videos for different brands… and earn more through volume than by inflating their rates.
Want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
This episode will help you understand what the UGC market is really like and what you can expect if you’re just starting out or want to professionalize your rates.
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Frequently asked questions
Why are real UGC rates lower than those on TikTok?
The supply of creators is huge, and many people enter UGC every month. In addition, the higher prices usually correspond to profiles with storytelling, variety, quality, and demonstrable results.
What do you actually pay for when hiring UGC content?
With UGC, you are not paying for the creator’s audience, but for production, creativity, and adaptation to the social format. The brand provides reach through its ads campaign.
How can creators earn more by working with HICARI?
HICARI offers a volume-based model with clear pricing, tiers, and recurring demand. This allows a creator to produce videos for different brands and earn more through volume than by inflating their rates.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
Create a brand accountor talk to the team
