In short
- Google ranks YouTube videos, Shorts, TikToks and Reels—not just text articles.
- Videos can appear in the “Videos” tab, the “Short videos” tab and in blended Google results.
- UGC fits video SEO thanks to its natural language and allows one piece of content to be repurposed in several formats.
In this article
If you still think SEO is just about writing articles… I have bad news: Google is already ranking videos, and not just YouTube videos. Long-form YouTube videos, YouTube Shorts, TikToks and Reels.
Here’s the striking part: most SEOs and marketers still aren’t taking advantage of it. They’re still battling over impossible text keywords, while others are entering Google through the side door… with video. How to do SEO with videos.
Hit play and we’ll tell you all about it!
Google is no longer just text
For years, SEO was based on long articles, keywords and links. But Google changed: it wants to resolve user intent as quickly as possible.
For many searches, a video:
- Explains things better
- Is consumed more quickly
- Keeps users engaged longer
That’s why you now see video carousels, “Videos” sections and thumbnails in the middle of the SERP. If your SEO strategy doesn’t include video, you’re losing traffic every day, because people no longer read—they consume video.
This should be part of your 2026 digital marketing strategy.
Where videos appear on Google
Videos appear in:
- Google’s “Videos” tab
- Google’s “Short videos” tab
- Blended results on the first page, where individual videos or video carousels appear.
Oh… take a look at this:
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Why UGC is a perfect fit
UGC (see examples of UGC videos) works very well for video SEO:
- It’s natural and relatable
- It uses real language
- It responds the way a user would
What’s more, the same content can be repurposed in short-, medium- and long-form formats, opening multiple entry points to Google. Because while some people write more, others record—and show up first on Google.
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Frequently asked questions
Where on Google can videos appear?
They can appear in the “Videos” tab, the “Short videos” tab and in blended results on the first page, with individual videos or carousels.
Why can video work well for answering searches?
Google wants to resolve user intent quickly, and a video can explain things better, be consumed more quickly and keep users engaged longer.
What advantages does UGC offer for video SEO?
UGC is natural and relatable, uses real language and responds the way a user would. What’s more, the same content can be repurposed in short-, medium- and long-form formats.
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