In short
- Many brands use Instagram and TikTok as a catalogue, with product posts, discounts and unmemorable messages.
- The problem isn’t a lack of ideas, but misunderstanding how people consume the internet today.
- On TikTok and Instagram, you first need to capture attention through entertainment; the sale comes afterwards.
In this article
Welcome to the new podcast where we talk about video ideas for social media.
Many brands still treat their Instagram, TikTok… as if they were a catalogue.
They post:
- Product photos
- Discounts
- “Happy Monday”
- Random international days
- Carousels with motivational quotes made in Canva
The result is usually the same: little interaction, limited reach and content nobody remembers. The problem isn’t a lack of ideas. It’s misunderstanding how people consume the internet today.
Listen to the full episode
On the HICARI podcast, we talk more about:
- Content ideas for brands
- Formats that work on TikTok and Reels
- How to create more shareable videos
- Why most companies are boring on social media
🎙️ Listen here:
Do you want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
Social media is no longer about informing
Most users don’t go on TikTok or Instagram looking for advertising. They go there to: be entertained, procrastinate, laugh, switch off and consume quick content.
That’s why the content that works best today tends to look more like entertainment than marketing. In fact, platforms such as TikTok have completely changed the way brands communicate.
Now you have to win attention first. The sale comes afterwards.
This may interest you:
Frequently asked questions
What do many brands post on their social media?
Many brands post product photos, discounts, “Happy Monday” messages, international days, carousels with motivational quotes and other content similar to a catalogue.
Why does this type of content usually perform poorly?
Because it usually generates little interaction, limited reach and content nobody remembers. The problem isn’t necessarily a lack of ideas, but misunderstanding how people consume the internet today.
What are users looking for when they go on TikTok or Instagram?
Most aren’t looking for advertising, but to be entertained, procrastinate, laugh, switch off and consume quick content. That’s why effective content tends to look more like entertainment than marketing.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
Create a brand accountor talk to the team
