In short
- Brands that grow on social media understand that it’s not enough to post more; you need to understand how content works.
- They use social media as a content channel, not simply as an advertising channel.
- They avoid looking like brands and stop creating corporate content to connect better on social media.
In this article
There are brands that post on social media every day… and don’t grow at all.
And others that upload 3 or 4 videos… and suddenly take off.
And yes, they’re missing a social media strategy.
Is it the algorithm? Is it luck?
No.
Usually, it’s because they do 3 things completely differently.
Press play now and I’ll tell you all about it!
Here’s the summary:
What do companies do to grow on social media?
You may be interested in: common mistakes brands make on social media.
- They don’t look like brands
- They understand how content works
- They don’t create corporate content
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The real difference
It’s not about posting more. It’s about understanding the game.
Brands that grow don’t use social media as an advertising channel (you can see some HICARI success stories here). They use it as a content channel. And when you make that change… everything else starts to fall into place.
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Frequently asked questions
Why do some brands grow on social media while others don’t?
Because they do three things differently: they don’t look like brands, they understand how content works, and they don’t create corporate content. The key isn’t posting more, but understanding the game.
How do brands that grow use social media?
They don’t use it as an advertising channel, but as a content channel. That change makes everything else start to fall into place.
What common mistakes do brands make on social media?
One mistake is creating corporate content and using social media as an advertising channel. Brands that grow adopt a content-focused approach.
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