In short
- Creating a podcast without standing out or defining a clear objective can limit its impact for the brand.
- The content strategy should avoid generic topics and include structure and storytelling to connect with the audience.
- SEO, distribution and content value matter more than focusing solely on technical production.
Are you a brand considering creating a podcast to improve your reach, reputation and brand awareness?
Here I explain the 6 most common mistakes when creating a podcast as a brand:
- Not being different: another podcast inviting influencers to talk about their lives?
- Not defining a clear objective Launching a podcast “because it’s trendy” without knowing whether the aim is to build a community, attract leads, strengthen branding or educate the audience.
- Neglecting the content strategy Discussing overly generic topics, without structure or storytelling, means the podcast fails to stand out and eventually becomes irrelevant.
- Not thinking about SEO or distribution Uploading the audio and waiting for people to find it on their own. Without optimizing titles, descriptions and keywords or having a distribution strategy across social media, newsletters or the website. This also includes internal linking, such as: best marketing podcasts.
- Giving more importance to technical production than to the value of the content Expensive microphones, jingles and perfect editing… but no useful ideas or messages that connect with the audience.
New episode of TODO ES CONTENIDO, your favorite marketing podcast:
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🚀 This podcast is produced by hicari.io, the platform that connects UGC creators with brands. A unique space where companies can request authentic and creative video content to strengthen their organic channels (social media, blog, corporate website…) and for their paid campaigns (social ads, Google Ads, etc.).
🎧 Listen to this episode on your favorite platform
Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .
Frequently asked questions
What objectives can a branded podcast have?
It may aim to build a community, attract leads, strengthen branding or educate the audience. The important thing is to define the objective before launching it.
How can a brand distribute its podcast?
In addition to optimizing titles, descriptions and keywords, it can promote it on social media, in newsletters or on its website, and work on internal linking.
What should a brand prioritize over perfect technical production?
It should prioritize useful ideas and messages that connect with the audience. Expensive microphones, jingles and perfect editing cannot make up for a lack of content value.
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