In short
- Not all content has the same objective: some Reels entertain and others build positioning.
- Measuring all Reels by the same standard can lead to incorrect conclusions.
- Defining the objective of each piece helps you interpret metrics and build a conscious strategy.
This has probably happened to you: you see an incredible Reel and think: “why didn’t it grow?”. Or the exact opposite: you upload a fairly average video and suddenly it takes off.
Podcast: when a Reel is good even if it gets few views & Instagram Reels that do NOT work
The truth is that it is almost never the algorithm’s fault. The explanation is much simpler: not all content has the same objective. And confusing them is one of the most common mistakes on social media.
Press play!
In this podcast episode, we’ll break down the difference between content that entertains and content that builds positioning, and why understanding it can completely change your strategy:
- The mistake of measuring everything by the same standard
- Content that entertains
- Content that builds positioning
- Why content that builds positioning seems “boring”
- The mistake of mixing objectives in a single piece
- The system that really works: conscious mixing
You may be interested in: Social media strategy for businesses.
Next time you publish a Reel, don’t ask yourself:
“Why didn’t it grow?”
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Ask yourself:
“What was this content made for?”
When you know the objective, metrics stop frustrating you and start to make sense.
On social media, the winner isn’t the one who entertains the most or explains things best. It’s the one who understands what type of content they’re creating and why. That’s where a real strategy begins.
🎧 Listen to this episode on your favorite platform
Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Discover more on the official page 👉 Podcast TODO ES CONTENIDO .
Frequently asked questions
Why can an incredible Reel have few views?
Because not all content aims to grow in the same way. A Reel may be created to build positioning, even if it doesn’t get many views or look particularly entertaining.
What is the difference between a Reel that entertains and one that builds positioning?
Content that entertains and content that builds positioning pursue different objectives. Understanding this difference makes it possible to evaluate each piece according to the function it was created to serve.
What question should you ask yourself before publishing a Reel?
Instead of asking yourself why it didn’t grow, ask yourself what the content was made for. When you know the objective, the metrics start to make sense.
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